Account Based Marketing Specialist (Remote)

RELEX Solutions; Atlanta (GA); Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a dynamic Account-Based Marketing Specialist to lead impactful campaigns targeting key accounts in the retail and consumer sectors. This remote-first position offers the chance to collaborate with a global marketing team, driving engagement through tailored strategies and best practices. You'll be instrumental in shaping the ABM approach, leveraging your analytical skills and creativity to foster relationships and generate pipeline growth. Join a dedicated team that values continuous learning and individual contributions, all while helping clients achieve their sustainability goals through enhanced supply chain efficiency.

Benefits

Learning opportunities

Flexible working environment

International team collaboration

Professional development

Inclusive workplace culture

Qualifications

• 2 years of B2B marketing experience, preferably in software/SaaS.
• Experience with marketing technology and CRM tools.

Responsibilities

• Plan and execute multi-channel ABM campaigns for key accounts.
• Partner with stakeholders to design tailored messaging.

Skills

B2B Marketing

Analytical Skills

Multi-Channel Campaign Management

Relationship Building

Creative Thinking

Growth Mindset

Diligence

Tools

Marketing Automation Tools

Customer Relationship Management (CRM)

Digital Advertising Tools

Salesforce

HubSpot

Salesloft

6sense

Job description

Account Based Marketing Specialist (Remote)

We’re looking for a full-time Account-Based Marketing Specialist based in Eastern USA to plan and execute multi-channel and high-touch ABM campaigns for key target accounts within defined North American segments. This is a remote-first position with no in-office requirement.

You will join our global Account-Based Marketing team and be responsible for implementing impactful 1:1 ABM campaigns that generate new pipeline, accelerate key deals, or expand existing customer relationships.

What you’ll be doing:

• Plan and execute multi-channel 1:1 ABM campaigns for key target accounts
• Partner directly with account leadership and other stakeholders to gather account insights and design tailored messaging and assets aligned with account priorities.
• Support the development of our global ABM program that aims to expand the reach and engagement within strategically important retail and consumer brands
• Be an integral part of the overarching ABM strategy roll-out, embedding and standardizing account-based best practices, and principles across the commercial team.
• Act as the internal spokesperson for effective account-based marketing and sales at RELEX

What you’ll bring to the table:

• Experience: 2 years of proven experience in B2B marketing, preferably within software/ SaaS.
• Analytical: Undertake deep account research from multiple internal and external sources, and distill insights into a clear, joint vision between the account and RELEX.
• Multi-Channel Strategist: Conceptualize, create and monitor multi-channel campaigns (advertising, email, direct mail, and direct outreach) with a single account focus.
• Rapport Builder: Quickly establish collaborative relationships with the revenue team. Sell new ideas and ways of generating and influencing pipeline, challenging the status quo.
• Creative Thinker: Create compelling messages tailored to the nuances of each account.
• Growth Mindset: Passionate about trying new approaches. Proactive in seeking out new ways of adding value. Help to embed a culture of continuous learning within the ABM team.
• Diligence: Manage multiple campaigns simultaneously, and continuously improve based on new insights. Deliver campaigns on time, and within budget.
• Marketing Technology Savvy: Experience with tools for Marketing Automation, Customer Relationship Management, Digital Advertising, or Account Based Marketing.

What we consider as a bonus:

• Experience working with tools such as Salesforce, HubSpot, Salesloft, and 6sense.
• Experience working within an international team.
• Experience working with creative, content, and commercial teams.
• Understanding of supply chain and retail planning.

What we offer you in return:

• A position where you can help retailers and consumer goods companies to reach their ESG initiatives through increased supply chain efficiency, reduced food waste, and an empowered workforce
• An international focus with learning opportunities in a rapidly growing SaaS company
• A fun, ambitious, and committed marketing team where all the team members live in 10 different countries but still feel like a family
• A respectful and professional, yet easy-going atmosphere where individual thinking is encouraged
• Responsibilities and challenging projects from day one

About RELEX:

RELEX Solutions is a profitable fast-growing company, provider of supply chain and retail planning software solutions, employing over 2,100 people globally. Our platform helps retailers and consumer goods companies align and optimize demand, merchandise, supply chain, and operations planning across the end-to-end value chain. We drive record-high product availability, increased sales and margin, improved sustainability, and the best return on investment in inventory, space, workforce, and capacity.

RELEX is trusted by leading brands including AutoZone, Bed Bath and Beyond, Sprouts, PetSmart, Whole Foods, and has offices across North America, Europe, and the Asia Pacific region.

RELEX Solutions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.