Account-Based Marketing Specialist

Jobtailor; Dallas (TX); On-site; USD 90,000 - 140,000; Full time

Job summary

Jobtailor is seeking an experienced Marketing Lead to shape product and solution communications for the Data Center vertical. You will design VIP hosting programs, coordinate executive events, and work with global teams to align campaigns with growth priorities.

The role requires 5+ years in product/communication marketing, ABM/ABX experience, and strong content/campaign skills. Travel up to 30% domestically is expected.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field.
• 5+ years of product or communication marketing experience, preferably B2B/technical industries.
• 3+ years of ABM/ABX experience.
• Proven capability planning high-touch customer hospitality events.
• Experience managing premium promotional vendors.
• Experience running on-site trade show operations.
• Willingness to travel 20–30% domestically.
• Strong expertise in digital content creation and omni-channel campaigns.
• Proven ability to manage budgets and deliver ROI-focused marketing initiatives.
• Experience in market research and customer insights.

Responsibilities

• Lead product and solution communication strategies within Data Center vertical.
• Design and execute VIP customer hosting programs and executive roundtables.
• Coordinate facility visits, product demonstration tours, and hospitality events.
• Partner with leadership to align VIP experiences with account growth priorities.
• Plan and execute Data Center trade shows and regional conferences.
• Coordinate with global teams on event goals and logistics.
• Ensure lead-generation campaigns are executed effectively.
• Track event metrics and report commercial impact to leadership.
• Select, design, procure, and distribute premium customer merchandise and brand assets.
• Manage promotional vendor relationships and inventory.
• Validate launch calendars with leadership across Data Center and Portfolio Management.
• Develop communication toolkits for new and hero products.
• Define markets, target customers, go-to-market channels, and value propositions.

Skills

Product Marketing

Event Management

Digital Content Creation

Market Research

Budget Management

ABM Initiatives

ABX Initiatives

Campaign Development

Customer Insights

Competitor Analysis

Promotional Merchandise

Trade Show Operations

Communication Toolkits

Logistics Coordination

Copywriting

Excellent Communication

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Bachelor’s degree in Communications

Tools

ABM Platforms

Campaign Management Tools

CRM Software

Job description

• Lead product and solution communication strategies within Climate Control’s Data Center vertical
• Design, organize, and execute VIP customer hosting programs and executive roundtables
• Coordinate facility visits, IMI product demonstration tours, and hospitality events
• Partner with leadership to align VIP experiences with strategic account growth priorities
• Plan, set up, and execute selected Data Center trade shows, regional conferences, and customer outreach events
• Coordinate with global sales and product engineering teams on event goals and logistics
• Ensure lead-generation campaigns are executed effectively
• Track event metrics, coordinate post-event follow-up, and report commercial impact to leadership
• Select, design, procure, and distribute premium customer merchandise and brand assets
• Manage promotional vendor relationships, quality control, inventory, and logistics
• Validate launch calendars, priorities, and commercial objectives with Data Center and Portfolio Management leadership
• Develop communication toolkits for new and hero products
• Define key markets, target customers, go-to-market channels, and customer value propositions
• Develop technical value propositions mapped to Data Center design-cycle audiences
• Develop communication strategies and campaign concepts with agencies and internal teams
• Select communication channels with digital and local marketing teams
• Supervise and participate in digital asset, copy, PR, technical article, brochure, white paper, case study, and presentation creation
• Implement toolkits across international channels and support localization
• Maintain product communication materials and sales tools
• Support product portfolio communication for local trade shows and wholesaler channels
• Analyze buyer behavior, purchasing triggers, conversion drivers, and customer personas
• Drive customer surveys and market research
• Monitor competitor campaigns, positioning, product launches, and field activity
• Manage central budget planning and investments for communications, campaigns, events, hosting, and merchandise
• Support local marketing planning and budget processes
• Define marketing metrics and success criteria; track timelines, budgets, ROI, and KPIs
• Coordinate product communication plans across key markets and track campaign results
• Lead quarterly market reporting with global and regional leadership
• Consult on trademark activities for IMI TA, IMI Flow Design, and IMI Pneumatex

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 5+ years of experience in product or communication marketing, preferably in B2B or technical industries
• Direct experience in the Data Center industry, HVAC, power infrastructure, industrial cooling, or mission-critical infrastructure sectors highly preferred
• 3+ years of experience in ABM and ABX initiatives
• Proven capability planning high-touch customer hospitality events
• Experience managing premium promotional vendors
• Experience running on-site trade show operations
• Willingness and ability to travel 20% to 30% domestically
• Strong expertise in digital content creation, campaign development, and omni-channel communication
• Proven ability to manage budgets and deliver ROI-focused marketing initiatives
• Experience in market research, customer insights, and competitor analysis
• Excellent communication and copywriting skills
• Ability to translate technical cooling concepts into value-driven business propositions
• Strong analytical and problem-solving abilities
• Ability to collaborate across functions, geographies, and external agencies
• High organizational skills and attention to detail
• Ability to manage multiple projects simultaneously
• Ability to manage complex event logistics, vendor timelines, customer merchandise inventory, and campaign stakeholders

Core Competencies

Demonstrates expertise in product and communication marketing within the Data Center industry, focusing on high-touch customer experiences, event management, and omni-channel communication strategies. Proven ability to analyze market trends and customer insights to drive effective marketing initiatives and deliver measurable ROI.

Highest-signal resume keywords

• Product Marketing
• Event Management
• Digital Content Creation
• Market Research
• Budget Management

ATS Optimization Keywords

Hard Skills

• ABM Initiatives
• ABX Initiatives
• Campaign Development
• Customer Insights
• Competitor Analysis
• Technical Value Propositions
• Promotional Vendor Management
• Trade Show Operations
• Communication Toolkits
• Logistics Coordination

Soft Skills

• Excellent Communication
• Copywriting Skills
• Analytical Abilities
• Problem-Solving
• Organizational Skills

Certifications & Qualifications

• Bachelor’s Degree in Marketing
• Bachelor’s Degree in Business
• Bachelor’s Degree in Communications

Industry Keywords

• Data Center
• HVAC
• Power Infrastructure
• Industrial Cooling
• Mission-Critical Infrastructure
• B2B Marketing
• Customer Hospitality Events
• Omni-Channel Communication
• Event Metrics
• Promotional Merchandise