Marketing Manager (PR26093)

TMEIC; Roanoke (VA); On-site; USD 83,000 - 124,000; Full time

Job summary

TMEIC is seeking a Marketing Communications professional to develop and optimize a comprehensive program for assigned business units. You will collaborate with BUs to implement integrated campaigns, manage agencies, and ensure consistent branding across internal and external channels.

The role requires 5 years of global B2B marketing experience, strong leadership and analytical skills, and the ability to travel domestically up to 15% and internationally up to 5%.

Qualifications

• Bachelor's degree in Business Studies, Marketing, Communications or a related field.
• 5 years' experience in marketing and marketing communications in a global B2B market.
• Demonstrated successful working relationships with external clients and other internal and external contacts.
• Demonstrated successful and positive personal leadership, interpersonal, organizational, administrative, and communication skills.

Responsibilities

• Develop and implement integrated marketing communication strategies that support business objectives and strengthen brand awareness.
• Deliver marketing campaigns, content, communications, and promotional activities aligned with organizational goals.
• Advise parent and group companies to ensure activities follow branding objectives.
• Manage advertising agency for online and social media presence.
• Evaluate marketing campaign effectiveness through quantitative analysis of results.
• Collaborate with the Digital Marketing Specialist to deliver a strategically aligned web presence.
• Prepare press releases for industry trade publications.

Skills

Leadership

Interpersonal skills

Communication

Education

Bachelor's degree in Business Studies, Marketing, Communications

Tools

Microsoft Excel

Microsoft Word

Microsoft PowerPoint

Adobe Creative Cloud

Job description

General Role Description

Develop, implement, manage, and continuously optimize the comprehensive marketing communications program for your assigned business units (BUs).

Role Accountabilities

• Develop and implement integrated marketing communication strategies that support business objectives, strengthen brand awareness, drive engagement, and ensure consistent messaging across internal and external channels
• Deliver effective marketing campaigns, content, communications, and promotional activities that align with organizational goals in collaboration with the business units
• Propose creative ideas related to Company branding activities and execute, as approved
• Report marketing performance against objectives and targets on at least a quarterly basis and make improvement recommendations
• Advise parent and group companies to ensure that all activities follow parent company branding objectives
• Consult business units and manage advertising agency in the creation and maintenance of the Company's online and social media presence
• Evaluate marketing campaign effectiveness through quantitative analysis of results
• Collaborate and advise the Digital Marketing Specialist to ensure a strategically aligned web‑presence is delivered for all global websites
• Create and deliver newsletter articles for publication and distribution
• Manage vendor relationships to maintain optimal cost where feasible
• Provide cost information and advice for marketing department budget planning
• Identify new marketing communications vendors and suppliers
• Execute and manage all company business unit promotional email campaigns
• Ensure foreign language translations of product brochures and technical articles are complete, meet agreed‑upon standards, and are delivered on schedule
• Prepare press releases for industry trade publications, as assigned

General Employee Accountabilities

• Bring full effort to bear on tasks assigned by manager
• Give manager best advice
• Give earliest notice when work cannot be delivered as specified
• Cooperate and collaborate with peers and interact cross‑organizationally as specified by manager
• Exemplify Company Core Values: Integrity, Client Focus, Team Orientation, and Personal Commitment
• Comply with all Company policies, practices, and procedures and all regulations and laws
• Recommend viable improvements proactively
• Ensure effective utilization of business tools and processes

Requirements

• Bachelor's degree in Business Studies, Marketing, Communications or a related field
• 5 years' experience in marketing and marketing communications in a global B2B market
• Demonstrated successful working relationships with external clients and other internal and external contacts
• Demonstrated successful working relationships with clients, suppliers, and other internal and external contacts
• Demonstrated successful and positive personal leadership, interpersonal, organizational, administrative, and communication skills
• Demonstrated continuous improvement in areas of responsibility
• Proficiency in Microsoft Excel, Word, PowerPoint, Adobe Creative Cloud apps
• Availability to travel, domestically, up to approximately 15%, and internationally, up to approximately 5%, sometimes with limited notice

Preferred Qualifications

• 10 years' marketing communications experience with power electronics or other capital equipment in any combination of the metals, material handling, renewable energy systems, paper, or related general industries
• Demonstrated successful product marketing and brand management experience
• Proficiency in Oracle Projects and Oracle Eloqua Marketing Automation

Hiring Range: $82,550 - $123,850

EEO/AA/M/F/Vet/Disability Employer