ABM Growth Strategist, B2B Demand Gen

Del Monte Foods; Walnut Creek (CA); On-site; USD 142,000 - 214,000; Full time

Benefits offered by this job

Equity RSUs

Medical coverage

Parental leave

Mental health support

Job summary

Snap Inc. is seeking a Lead, SMC Marketing focused on ABM Growth Strategy to drive the Medium advertiser pipeline within its global SMC organization.

You will translate strategy into MQAs, design ABM plays, and own the cross-functional delivery via Content, Paid Acquisition, Events, Design, Lifecycle Marketing, and BD teams. The role requires 8+ years in B2B marketing with 5+ years in ABM, strong analytics, and multichannel experience.

Qualifications

• 8+ years of experience in B2B Marketing.
• 5+ years building B2B demand generation or ABM in high growth environment.
• Multichannel ABM experience generating qualified accounts and pipeline.
• Strong experimentation, measurement, and attribution expertise.

Responsibilities

• Translate BD pipeline goals into quarterly forecasts for MQAs and pipeline.
• Develop new sources to acquire qualified Medium advertisers through channels.
• Design ABM outreach plays (1:many, 1:few, 1:1) with defined targets and outcomes.
• Drive cross-functional delivery with clear briefs, timelines, and ownership across teams.
• Own the test roadmap for new audiences, demand sources, messages, offers, and experiences.
• Lead the closed-loop partnership with Lifecycle Marketing, Growth, and BD Strategy.
• Own outcomes for MQA volume, BD acceptance rate, completed BD meetings, and sourced pipeline goals.

Skills

ABM marketing

Demand generation

Cross-functional leadership

Analytics

CRM and marketing automation

Channel partnerships

Test and learn

Education

BS/BA degree or equivalent

Tools

CRM platforms

Marketing automation tools

Job description

Snap Inc. is seeking a Lead, SMC Marketing focused on ABM Growth Strategy to drive the Medium advertiser pipeline within its global SMC organization.

You will translate strategy into MQAs, design ABM plays, and own the cross-functional delivery via Content, Paid Acquisition, Events, Design, Lifecycle Marketing, and BD teams. The role requires 8+ years in B2B marketing with 5+ years in ABM, strong analytics, and multichannel experience.