ABM Growth Lead — Hybrid/Remote

KNIME; Austin (TX); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Subsidized gym memberships

Flexible working hours

Learning opportunities with experienced professionals

Job summary

KNIME, based in Austin, Texas, is on the lookout for an Integrated Marketing Manager specializing in Account-Based Marketing (ABM). This role demands a comprehensive understanding of B2B marketing to drive pipeline growth and improve deal velocity through strategic campaigns.

The ideal candidate will have 5-7 years of relevant experience and a proven record of collaborating with sales leaders. KNIME offers a hybrid work model, allowing flexibility in work hours and the opportunity to impact a global market.

Qualifications

• 5-7+ years of experience in B2B marketing, demand generation, or ABM, ideally in SaaS or data-related industries.
• Strong understanding of ABM principles, digital channels, and full-funnel campaign design.
• Ability to translate CRM data, voice of customer, win/loss analyses, and market research into compelling campaigns.

Responsibilities

• Lead full-funnel, multi-channel campaign planning and execution.
• Design and implement targeted ABM and vertical marketing strategies.
• Partner with Sales to ensure smooth lead and account handoffs.

Skills

B2B marketing

Demand generation

Account-Based Marketing (ABM)

Salesforce

HubSpot

Marketing automation tools

Tools

Salesforce

HubSpot

6sense

Demandbase

Job description

KNIME, based in Austin, Texas, is on the lookout for an Integrated Marketing Manager specializing in Account-Based Marketing (ABM). This role demands a comprehensive understanding of B2B marketing to drive pipeline growth and improve deal velocity through strategic campaigns.

The ideal candidate will have 5-7 years of relevant experience and a proven record of collaborating with sales leaders. KNIME offers a hybrid work model, allowing flexibility in work hours and the opportunity to impact a global market.