ABM & Events Marketing Manager

Tecton; San Francisco (CA); Hybrid; USD 138,000 - 166,000; Full time

Job summary

An innovative company is looking for a dynamic ABM & Events Marketing Manager to enhance engagement and drive pipeline growth. In this exciting role, you will lead impactful events and integrated campaigns, collaborating closely with sales and product marketing teams. Your expertise in B2B marketing, combined with strong organizational skills, will be crucial in executing successful strategies that resonate with sophisticated technical buyers. Join a forward-thinking team dedicated to solving complex data challenges in machine learning, and help shape the future of marketing in a hybrid work environment that values collaboration and creativity.

Benefits

Equity

Medical insurance

Dental insurance

Vision insurance

401(K)

Flexible PTO

Paid holidays

Sick leave

Diversity and inclusion initiatives

Qualifications

• 3-5 years in B2B event or campaign marketing, preferably in SaaS.
• Proven success in planning measurable events and campaigns.

Responsibilities

• Plan and execute in-person events and webinars.
• Lead integrated campaigns across various marketing channels.

Skills

B2B event marketing

Campaign management

Cross-functional collaboration

Data analysis

Project management

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Salesforce

Goldcast

Asana

Notion

Job description

Join to apply for the ABM & Events Marketing Manager role at Tecton.

At Tecton, we solve complex data problems in production machine learning. Our feature platform simplifies data activation for smarter models and predictions, reducing engineering complexity to accelerate innovation.

Founded by developers of Uber’s Michelangelo ML platform, Tecton is now bringing these capabilities to organizations worldwide. We are backed by Sequoia Capital, Andreessen Horowitz, Kleiner Perkins, Snowflake, and Databricks, with teams in San Francisco and New York City. Our team comprises experts from Uber, Google, Meta, Airbnb, Lyft, and Twitter.

We are seeking an Integrated Campaigns & Events Marketing Manager to boost engagement and pipeline growth within our key accounts. You will lead impactful in-person events, webinars, and integrated campaigns across content, paid media, email, and outbound channels. Collaboration with sales, product marketing, and growth teams is essential. If you enjoy creating top-tier GTM programs targeting sophisticated technical buyers and excel at the intersection of field, digital, and ABM, this role is for you.

Responsibilities

1. Plan and execute in-person events such as executive dinners, third-party conferences, and field meetups (8–12 per year).
2. Manage 1–2 webinars or virtual events monthly, collaborating with Product Marketing and Sales.
3. Lead integrated campaigns across events, paid media, email, and outbound efforts aligned with our Target Account List (TAL).
4. Coordinate campaign logistics, tools, and timelines with vendors, stakeholders, and internal teams.
5. Partner with SDRs and AEs for effective event follow-up and consistent messaging.
6. Analyze metrics like MQLs, TAL engagement, and pipeline influence to optimize future campaigns.

Qualifications

1. 3–5 years in B2B event or campaign marketing, preferably in a high-growth SaaS environment.
2. Proven success in planning and executing measurable events (leads, pipeline, ROI).
3. Experience managing integrated marketing across multiple channels (events, email, paid, webinars).
4. Strong cross-functional collaboration skills, working closely with sales, product marketing, and operations.
5. Hands-on experience with tools like HubSpot, Salesforce, Goldcast (or similar), and project management platforms such as Asana or Notion.
6. Highly organized, detail-oriented, and motivated by achieving tangible business results.

The estimated US base salary range for this role is $138,000 - $166,000 annually for employees based in California & New York. Additional benefits include equity, medical, dental, vision, life insurance, 401(K), flexible PTO, paid holidays, sick leave, and relevant leaves. Compensation is determined by factors like location, role scope, skills, experience, and expertise.

Tecton supports remote work with a hybrid policy for employees in SF, NY, and Seattle. We value in-person collaboration to foster connection and culture, requiring SF & NY employees to be in the office at least two days per week, and Seattle employees at least two days per month.

We are committed to diversity and inclusion. Tecton is an equal opportunity employer and welcomes applicants regardless of race, color, religion, gender, sexual orientation, age, marital status, veteran status, disability, or other protected characteristics. For accommodations during the application process, contact [e-mail].

This employer participates in E-Verify to confirm work authorization in the U.S.