ABM & Demand Gen Manager - Cybersecurity SaaS

RapidFort, Inc.

United States

Hybrid

USD 120,000 - 200,000

Full time

14 days+

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Benefits offered by this job

Performance-based bonus

Equity participation

Medical, dental, and vision insurance

401(k)

Flexible PTO

Flexible remote/hybrid work

Job summary

RapidFort, Inc. is seeking a Digital Marketing Manager to own and execute ABM, nurture programs, and demand generation across channels.

You will work closely with the Head of Demand Generation and Product Marketing to launch campaigns, optimize performance, and scale initiatives to generate pipeline. The role requires hands-on execution across channels, with experience in B2B tech, marketing automation (HubSpot/Salesforce), and analytics.

Qualifications

2-5 years of experience in digital marketing and campaign execution (B2B tech preferred).
Hands-on experience with multi-channel campaigns (PPC, paid social, email, landing pages).
Experience with marketing automation and CRM platforms (HubSpot, Salesforce).
Strong execution skills with attention to detail and ability to manage multiple campaigns.
Familiarity with analytics tools (Google Analytics, dashboards, Excel/Sheets).
Understanding of marketing funnels, lead generation and conversion optimization.
Bachelor’s degree in marketing, business or related field.

Responsibilities

Architect and execute ABM strategy and programs.
Generate personalized nurture programs and sequences for inbound/outbound leads.
Hands-on ABM outbound campaign management.
Develop targets within specific accounts and ICP alignment.
Manage always-on campaigns and lead scoring in CRM (HubSpot).
Coordinate webinars and events, including presenters and dry runs.
Translate product marketing content into campaign assets.
Collaborate with Demand Gen, Product Marketing, and Sales on integrated campaigns.