360 Brand Campaign Manager, Armani & Valentino

SupportFinity™; New York (NY); Hybrid; USD 98,400 - 140,200; Full time

Benefits offered by this job

Competitive medical, dental, and vision

401K and pension

Flexible time off

Access to internal shop

Learning and development programs

Job summary

L’Oréal is seeking a 360 Brand Campaign Manager for our Luxury Products Division, overseeing the asset and content strategy for VALENTINO and ARMANI Beauty.

You will collaborate with various teams to optimize media campaigns, maintain brand consistency, and manage deliverables. The role offers a hybrid work policy and a competitive salary range of $98,400‑$140,200, along with comprehensive benefits including medical, dental, and retirement plans.

Qualifications

• 3+ years of experience in digital asset management and trafficking in beauty or consumer goods.
• Strong understanding of digital marketing channels and platforms.
• Excellent organizational and communication skills.

Responsibilities

• Lead asset and content strategy for Media, retail, and e‑retail.
• Manage creative submission and optimizations of media campaigns.
• Ensure quality and consistency of brand assets.

Skills

Digital asset management

Organizational skills

Project management

Communication skills

Digital marketing knowledge

Education

Bachelor’s degree in Marketing or Communications

Tools

Microsoft Office Suite

Adobe Creative Suite

Job description

360 Brand Campaign Manager, Armani & Valentino

Company: L’Oréal | Posted Mar 14 | Full-time | New York

We are L’Oréal, committed to beauty and responsible innovation across more than a century. Our Luxury Products Division spans 21 aspirational brands, including Armani, Valentino, and others.

What You Will Do – The 360 Brand Campaign Manager leads asset and content strategy for Media, retail, and e‑retail for VALENTINO and ARMANI Beauty, ensuring the flow of brand assets to all touchpoints, maintaining quality, consistency, and premium positioning.

In collaboration with eBusiness, Media and Marketing Teams, you will manage creative submission and optimizations of media campaigns, POS, and PDP activations, using data to improve ROI and share best practices with global teams.

Key responsibilities include:

• Asset optimization for media campaigns and ecommerce platforms across perfume, fragrance, and makeup categories.
• Creative submission and optimization for permanent POS, trade activations, events, and pop‑ups.
• End‑to‑end delivery and optimization of assets for Media, Retailer Media, POS, PDP, and brand activations.
• Integrated campaign leadership across social, programmatic, CTV/STV, OOH, and retailer media.
• Data‑driven creative optimization using VidMob, Vizit, and analytics platforms.
• Retailer partnership and asset customization for retailer‑specific media campaigns.
• Adapt, prepare, and deliver content for POS and IRL activations.
• Audit and analyze PDPs for top SKUs, recommend improvements, and ensure brand consistency.
• Maintain digital asset management, trafficking, quality control, workflow management, and rights management.
• Cross‑functional liaison to ensure deliverables adhere to brand guidelines.

Required Qualifications – Bachelor’s degree in Marketing, Communications, or related field; 3+ years experience in digital asset management and trafficking in beauty or consumer goods; strong understanding of digital marketing channels and platforms; excellent organizational, project management, and communication skills; proficiency in Microsoft Office Suite, Adobe Creative Suite; and strong attention to detail.

Benefits – Salary range $98,400‑$140,200; competitive medical, dental, vision, 401K, pension; hybrid work policy; flexible time off, vacation buy program, volunteer time, and more; access to internal shop, mobile allowance; learning and development; employee resource groups; mental health and wellness programs.

Equal Opportunity Employer – L’Oréal is an equal opportunity employer and we value diversity, inclusion, and innovative work culture. We do not discriminate on race, color, religion, gender, sexual orientation, national origin, age, veteran status, disability, or other protected status.