Director – Storyteller/Creative Director, Luxury Division

L'Oréal; New York (NY); Hybrid; USD 138,500 - 200,800; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401K

Flexible Time Off

Work from Home Days

Monthly Mobile Allowance

Discounted Gym Memberships

Access to Company Perks

Learning & Development Opportunities

Job summary

An established industry player seeks a Director of Storytelling to lead creative direction in the luxury division. This role involves elevating visual storytelling, overseeing content strategy across e-commerce channels, and fostering a culture of creative excellence. You will collaborate with internal experts and external agencies to create impactful content while identifying trends to guide the team. With a focus on innovation and consumer understanding, this position offers a unique opportunity to shape brand experiences in the beauty industry. If you are passionate about creativity and strategy, this role is perfect for you.

Qualifications

• 8-10 years in content production and management with a focus on e-commerce.
• Proven experience in shooting and editing e-retail photos and videos.

Responsibilities

• Elevate visual storytelling and connect offline and online environments.
• Lead collaborative brainstorming sessions for campaign planning.

Skills

Content Creation

Creative Thinking

Consumer Understanding

Project Management

Technical Knowledge

Editing Techniques

Education

Bachelor’s Degree

Tools

Adobe Creative Cloud

Job description

Job Title: Director – Storyteller/Creative Director, Luxury Division

Location: Hudson Yards, New York City

Reports To: AVP, Digital Content, Luxury Division

Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Luxe our mission is to provide our consumers with the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, Valentino, Prada, and Giorgio Armani.

What You Will Do:

• Elevate Visual Storytelling: Partner with a team of internal experts and external agencies to connect offline and online environments through:
  • Big ideas
  • Creative strategies
  • E-Commerce content (Amazon, D2C, e-Retail)
  • Media content
• Strategic Content Direction: Contribute to content strategy and creative consistency on LUXE brands across all e-commerce channels (D2C, Amazon, e-Retail) in a way that challenges the status quo and elevates our look and feel. Oversee the development and execution of engaging content strategies across all platforms, ensuring alignment with brand objectives and marketing plans. Provide leadership and mentorship to the team, fostering a culture of creative excellence and data-driven optimization. Develop agency relationships, upskill current partners and continually audit to maintain best-in-class output.
• Trend Identification & Competitive Benchmarking: Leverage insights reports, market analysis, competitive research, and a nuanced understanding of social, cultural, and beauty trends to identify impactful e-commerce content opportunities. Guide the team in translating insights into on-brand content for e-commerce channels.
• Cross-Functional Collaboration: Lead collaborative brainstorming sessions for campaign planning with brand and Content Excellence teams, ensuring alignment of content strategies across all marketing initiatives. Be prepared to expertly write and review creative briefs for maximum efficiencies and impact. Support Content Directors by contributing to pre-production, production & post-production for photoshoots ensuring strategic cohesion.
• Social Media Expertise: Maintain a deep understanding of social media trends, with an eye on competitive and emerging brands. Guide the team in leveraging these insights to enhance content creation.

What We Are Looking For:

Required Qualifications:

• Bachelor’s Degree
• 8-10 years in content production and management
• Minimum 3 years' experience managing projects independently
• Shows a high level in content creation, creative thinking, and consumer understanding
• Brings a high level of technical and editing technique knowledge
• Has proven experience shooting and editing middle-funnel e-retail photos and video.
• Has proven experience in e-commerce content strategy and development

Preferred Qualifications:

• Prior experience using Adobe Creative Cloud Platforms

Please note: This job description is a general outline and may be subject to change.

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

Salary Range [New York]: $138,500-$200,800 base salary (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.