Hospice Community Liaison/Marketer

Affinity Hospice Management LLC; Newport News (VA); Sur place; USD 45 000 - 65 000; Plein temps

Résumé du poste

CONTINUUM CARE HOSPICE, LLC is seeking a Community Liaison in Newport News, VA to lead marketing activities, foster relationships with referral sources, and represent the organization at local events.

The role reports to the Administrator and focuses on developing marketing plans, budgeting resources, and expanding services to meet community needs. Strong communication and negotiation skills are essential for success.

Qualifications

• Bachelor’s degree in Marketing or related field preferred.
• 3+ years in healthcare marketing management, hospice preferred.
• Ability to market aggressively and engage with the community.
• Strong communication, negotiation, and public relations skills.
• Autonomy, organization, assertiveness, flexibility and cooperation.

Responsabilités

• Conduct daily marketing activities with Administrator to implement initiatives.
• Monitor resources allocation within budget.
• Develop a marketing plan to meet volume projections.
• Execute promotional initiatives to achieve budget goals.
• Establish and maintain relationships with referral and payer sources.
• Shape perceptions of CONTINUUM CARE HOSPICE, LLC as a high-quality provider.
• Assist strategic planning by identifying opportunities for services.
• Maintain knowledge of markets, agencies, payer groups, and competitors.
• Share marketing knowledge with organization staff.
• Assist customers in accessing community resources when needed.
• Monitor and report cost-effectiveness of marketing efforts.

Connaissances

Public relations

Negotiation

Communication

Public speaking

Formation

Bachelor's degree in Marketing

Description du poste

Job Title/Position: Community Liaison

Reports To: Administrator

Job Description Summary

Responsible for aspects of organization marketing including, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, organizing sales and marketing events in the community, representing the organization at various community events.

Essential Job Functions/Responsibilities

1. Conducts daily marketing activities including collaborating with the Administrator in establishment and implementation of marketing initiatives.
2. Monitors allocation of resources according to budgetary limitations.
3. Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
4. Employs marketing and promotional initiatives to achieve budgetary volume projections.
5. Establishes and maintains positive working relationships with current and potential referral and payer sources.
6. Builds and monitors community, customer, and patient perceptions of CONTINUUM CARE HOSPICE, LLC as a high-quality provider of services.
7. Contributes to organizations strategic planning including identifying opportunities for additional or improved services to address customer needs.
8. Maintains comprehensive working knowledge of CONTINUUM CARE HOSPICE, LLC markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
9. Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
10. Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by CONTINUUM CARE HOSPICE, LLC.
11. Monitors and reports cost effectiveness of marketing efforts.

The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.

Position Qualifications

1. Bachelor's degree in Marketing, Business Administration, or related field preferred. Applicable work experience may be acceptable in lieu of degree at the discretion of the Administrator.
2. At least three (3) years’ experience in health care marketing management preferably in hospice care operations.
3. Ability to market aggressively and deal tactfully with customers and the community.
4. Demonstrates good communications skills, negotiation skills, and public relations skills.
5. Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.