Marketing

Best Home Health Providers, Inc.; Santa Clara (CA); On-site; USD 90,000 - 180,000; Full time

Benefits offered by this job

PTO Policy

Wellness Days

Paid Sick Days

Paid Bereavement Leave

Skills Training & Development

Company Social Events

Referral Bonus

401(k) With A Company Match

Health Insurance (Medical, Dental, and

FSA

Job summary

Best Home Health Providers, Inc. in Santa Clara, CA seeks a Marketing/Community Relations Director to lead marketing and sales initiatives, manage the marketing/sales team, and build relationships with referral sources and payers to drive growth.

The role oversees contracts, ensures regulatory compliance, and supports strategic expansion through data-driven promotion. The candidate will have a Bachelor’s in Marketing or related field, with several years of healthcare marketing management

Qualifications

• Bachelor’s degree in Marketing or related field.
• Three years of healthcare marketing management experience.
• Experience in home health operations preferred.
• Sales experience preferred.

Responsibilities

• Direct daily marketing operations and implement marketing and sales initiatives.
• Develop marketing plans and promotional strategies to meet budgeted volume goals.
• Recruit, orient, supervise, and manage the marketing/sales team.
• Establish and maintain relationships with referral sources, customers, community partners, and payers.
• Negotiate contracts and service pricing with managed care organizations, government agencies, insurance Case Managers, and other payers.
• Ensure marketing staff comply with requirements concerning anti-kickback rules, lawful gifts and services, patient solicitation, and accurate marketing materials.
• Partner with the Executive Director/Administrator on annual volume projections, marketing budgets, and resource allocation.
• Conduct ongoing market assessments and maintain knowledge of payer groups, referral sources, government agencies, competitors, and community resources.
• Strengthen perceptions of Best Home Health Providers Inc as a high-quality service provider.
• Participate in strategic planning and identify opportunities for new or improved services based on customer needs.
• Monitor and report the cost-effectiveness of marketing efforts.

Skills

Marketing management

Public relations

Negotiation

Team supervision

Communication

Strategic planning

Education

Bachelor's degree in Marketing

Master’s degree preferred

Job description

The Marketing/Community Relations Director leads the organization’smarketing and sales activities. The position manages the marketing/sales team, develops relationships with referral and payer sources, addresses customer needs, negotiates service contracts, and supports organizational growth while ensuring marketing activities comply with applicable laws and regulations.

Responsibilities

• Direct daily marketing operations and implement marketing and sales initiatives.
• Develop marketing plans and promotional strategies to meet budgeted volume goals.
• Recruit, orient, supervise, and manage the marketing/sales team.
• Establish and maintain relationships withreferral sources, customers, community partners, and payers.
• Negotiate contracts and service pricing with managed care organizations, government agencies, insurance Case Managers, and other payers.
• Ensure marketing staff comply with requirements concerninganti-kickback rules, lawful gifts and services, patient solicitation, and accurate marketing materials.
• Partner with the Executive Director/Administrator on annual volume projections, marketing budgets, and resource allocation.
• Conduct ongoing market assessments and maintain knowledge of payer groups, referral sources, government agencies, competitors, and community resources.
• Strengthen perceptions of Best Home Health Providers Inc as ahigh-quality service provider.
• Participate in strategic planning and identify opportunities for new or improved services based on customer needs.
• Monitor and report thecost-effectiveness of marketing efforts.

The position requires aBachelor’s degree in Marketing, Business Administration, or a related field, with a Master’s degree preferred. Candidates should have at leastthree years of healthcare marketing management experience, preferably involving home care operations; at least one year of sales experience is preferred.

Successful candidates should demonstrate supervisory ability, business-management knowledge, strong communication, negotiation, and public-relations skills, and the ability to market assertively while interacting tactfully with customers and the community. The role also requiresautonomy, organization, assertiveness, flexibility, and cooperation.

• Generous PTO Policy
• Wellness Days
• Paid Sick Days
• Paid Bereavement Leave
• Skills Training & Development
• Company Social Events
• Referral Bonus
• 401(k) With A Company Match
• Health Insurance (Medical, Dental, and Vision Options)
• FSA