Hospice and Palliative Marketing Rep

Affinity Health Management; Cleveland (OH); On-site; USD 52,000 - 68,000; Full time

Job summary

Affinity Health Management in Ohio is seeking a Community Liaison to lead local marketing efforts, build relationships with customers and referral sources, and represent the organization at community events.

The role emphasizes developing marketing initiatives, monitoring budgets, and expanding services to meet community needs, with collaboration across leadership. Strong communication, negotiation, and public relations skills are essential to succeed.

Qualifications

• Bachelor's degree or relevant work experience in health care marketing management (preferred in hospice care).
• Strong communications, negotiation and public relations abilities.
• Ability to market aggressively and relate tactfully with customers and community.
• Autonomy, organization, and cooperation in performing job responsibilities.
• Experience or ability to establish and maintain relationships with referral and payer sources.

Responsibilities

• Conducts daily marketing activities in collaboration with the Administrator.
• Monitors resources according to budgetary limitations.
• Develops marketing plans to meet budgetary targets and volume projections.
• Executes marketing and promotional initiatives to achieve budgets.
• Establishes and maintains relationships with referral and payer sources.
• Shapes perceptions of Affinity Health Management as a high quality provider.
• Contributes to strategic planning and identifies opportunities for services.

Skills

Communication skills

Negotiation skills

Public relations

Autonomy

Organization

Assertiveness

Flexibility

Cooperation

Education

Bachelor's degree in Marketing, Business Administration, or related field

Job description

Job Title/Position: Community Liaison

Reports To: Administrator

Job Description Summary

Responsible for aspects of organization marketing including, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, organizing sales and marketing events in the community, representing the organization at various community events.

Essential Job Functions/Responsibilities

1. Conducts daily marketing activities including collaborating with the Administrator in establishment and implementation of marketing initiatives.

2. Monitors allocation of resources according to budgetary limitations.

3. Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.

4. Employs marketing and promotional initiatives to achieve budgetary volume projections.

5. Establishes and maintains positive working relationships with current and potential referral and payer sources.

6. Builds and monitors community, customer, and patient perceptions of Affinity Health Management as a high quality provider of services.

7. Contributes to organizations strategic planning including identifying opportunities for additional or improved services to address customer needs.

8. Maintains comprehensive working knowledge of Affinity Health Management markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.

9. Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.

10. Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Affinity Health Management.

11. Monitors and reports cost effectiveness of marketing efforts.

The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job.The incumbents may be requested to perform job-related tasks other than those stated in this description.

Job Title/Position: Community Liaison

Position Qualifications

1. Bachelor's degree in Marketing, Business Administration, or related field preferred.Applicable work experience may be acceptable in lieu of degree at the discretion of the Administrator.

2. At least three (1) years experience in health care marketing management preferably in hospice care operations.

3. Ability to market aggressively and deal tactfully with customers and the community.

4. Demonstrates good communications skills, negotiation skills, and public relations skills.

5. Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.