Web Product Manager - ScaleUp

HubX; Konak; On-site; TRY 420,000 - 640,000; Full time

Benefits offered by this job

Commuting support

MacBook & welcome kit

Private medical insurance

Gym reimbursement

Office in Istanbul/Izmir

Unlimited coffee

Learning budget

Team events

Company discounts

HubX app memberships

Birthday leave

Job summary

HubX in Türkiye is seeking a Web Product Manager to lead the ScaleUp web product vision for a B2C subscription model. You will own the backlog, run experiments, and work with designers and developers to ship changes quickly, using data to guide decisions that grow signups and retention.

You will collaborate with Mobile PM, Marketing, and Data teams in a fast-paced studio-backed environment across Istanbul or Izmir offices.

Qualifications

• Bachelor's degree in Software/Computer/Industrial Engineering or related field.
• Minimum 3 years of experience as a Web Product Manager in a B2C subscription-based product.
• Strong understanding of web development lifecycle and analytics-driven decision making.
• Expertise in funnel/behavioral analysis and translating data into actionable decisions.
• Able to guide cross-functional teams including designers and developers.

Responsibilities

• Own the web product vision and backlog for a B2C subscription product.
• Run rapid experiments across onboarding, paywall, trials and subscriptions.
• Design, launch and iterate A/B tests to improve conversion metrics.
• Analyze subscription funnel to identify bottlenecks and opportunities.
• Collaborate with designers for conversion-focused UX and with engineers to ship changes quickly.
• Prepare briefs to align teams on goals and metrics.
• Conduct competitive research and translate insights into product improvements.
• Use dashboards to monitor metrics like Trial/Signups/Churn and retention.

Skills

Funnel and behavioral analysis

UI sensibility

Pixel-perfect design

Growth KPIs

Cross-functional collaboration

Data-driven decision making

Education

Bachelor's degree in Software/Computer/Industrial Engineering or related field

Tools

Looker

Google Analytics

Amplitude/Mixpanel

Hotjar

Paddle/Stripe

SimilarWeb

Hotjar/FullStory

Figma

FigJam

Jira

Job description

At HubX we build mobile and web apps, used and loved by millions all around the world.

We have a track record of building and growing apps on various verticals that have reached over 600 million users across 6 continents and 190+ countries. We’re proud to be Türkiye’s first app studio unicorn.

We are looking for a talented "Web Product Manager" for the "ScaleUp" to join our energetic and highly motivated team.

As a talented "Web Product Manager" you have plenty of opportunities at your fingertips. So, why should HubX be your next move? We offer you an opportunity to make a huge impact in the lives of millions of users through our products, and even the mobile app industry at large in the next years to come. Ownership is at the core of how we work. From day one, you’re trusted with real responsibility. Together with your team, you’re free to choose a direction, experiment boldly, fail fast, learn, and turn the next idea into something even better.

We operate through 7 independent studios, each focused on building and scaling its own products with full end-to-end ownership. This studio model empowers small, cross-functional teams to move fast, make decisions autonomously, and turn ideas into global products.

ScaleUp Studio allows users to create realistic photos and videos that resemble their own inputs. With apps like Home AI, MyTunes, PlantApp and AI Video, it offers various applications under the Graphic & Design and Photo & Video categories. The main focus is to provide realistic creation solutions while keeping up with trends through different templates and styles.

X Culture: Do What You Love

At HubX, we pride ourselves on fostering an environment of collaboration, creativity, and innovation. Our #XCulture is more than just a workplace ethos; it's a lifestyle. We believe passion drives success. At HubX, Do What You Love isn’t just a motto; it's the foundation of our work.

Some of Your Responsibilities

• Fully own the B2C subscription based web product vision and roadmap, translating company growth targets into measurable experiments and product decisions.
• Prepare and continuously refine the backlog, prioritizing tasks based on business impact, expected uplift, and speed of execution to ensure full alignment with business goals.
• Run a fast-paced experimentation engine across onboarding, paywall, trial and subscription flows.
• Design, launch and iterate A/B tests to improve key conversion metrics.
• Analyze the subscription funnel to uncover bottlenecks and high-impact opportunities.
• Collaborate with designers to create conversion-focused UX that reduces friction.
• Work closely with developers to ship and validate quickly, ensuring ideas move to production in days, not weeks.
• Prepare clear, concise briefs that align teams around goals and metrics.
• Conduct competitive research and turn insights into actionable product improvements.
• Use data as the primary driver of decisions, proactively acting on insights to improve acquisition, conversion and subscription performance.
• Work closely with Mobile PM, Marketing, and Data teams to ensure aligned strategies, pricing logic, and value communication.
• Monitor subscription health and churn, taking action to improve retention.

What We Look For

• Bachelor’s degree in Software/Computer/Industrial Engineering or a related field.
• Minimum 3 years of experience as a Web Product Manager, ideally within B2C subscription-based products.
• Strong understanding of web development technologies and the software development lifecycle.
• Skilled in funnel and behavioral analysis, with the ability to translate A/B test results into clear, actionable decisions.
• Comfortable collaborating with developers on technical topics and providing clear, structured guidance when needed.
• Exceptional UI sensibility, with an eye for detail and the ability to guide pixel-perfect design decisions.
• Familiar with core marketing and growth KPIs (Trial CR, signup-trial rate, paywall CR, churn, retention metrics) and comfortable using them in product decision-making.
• Capable of proposing innovative enhancements through competitor analysis and informed benchmarking.
• Excels at working with cross-functional teams — developers, designers, product managers — to streamline workflows and reduce complexity.
• Effectively advocates for web platform priorities and builds strong alignment across teams.
• Hands-on experience with essential tools such as Looker, Google Analytics, Amplitude/Mixpanel, Hotjar, Paddle/Stripe, SimilarWeb, Hotjar/FullStory, Figma, FigJam, and Jira, and comfortable navigating dashboards, UX flows, customer insights, and technical tickets.

The perks and benefits of working with us

We would like you to focus on what you do best, we take care of the rest.

• Daily essentials: We provide commuting and meal support to make your workday easier.
• A brand new MacBook and a designed welcome kit.
• Wellbeing: We support your overall wellbeing with private medical insurance (TSS), HPV vaccination, Heltia membership, and for our women teammates critical women’s health coverage, and annual Beije membership.
• Gym Reimbursement: We support annual gym membership because we want you to be in tip-top shape psychically and mentally.
• A unique and top-notch office: Whether you're based in the heart of Istanbul's vibrant Maslak district or enjoying panoramic sunset views from the tallest building in Izmir, you'll work in thoughtfully designed spaces built for creativity and collaboration. Our office is also pet-friendly, because we believe great workdays include our furry friends too.
• Office fuel: Unlimited coffee from XPresso, a fully stocked kitchen with breakfast and snacks throughout the day, and our HubX Breakfast Club, where we come together regularly to start the day with good food and even better conversations.
• Learning & development: We support your continuous learning with an education budget and weekly Cambly speaking sessions.
• Team events that create lasting memories, including our traditional All Hands gatherings where the whole company comes together, as well as more humble celebrations and happy hours. Curious about our vibe? Take a look at our Instagram!
• Strong company culture: Our approach is built on open communication and teamwork, strengthened by our #XCulture and community-driven X clubs that bring people together around shared interests.
• X Community discounts: Being part of HubX comes with perks, enjoy exclusive discounts and more as a valued member of our community.
• HubX app memberships: As a HubX teammate, you enjoy complimentary premium access to HubX apps, so you can experience and benefit from the products we build every day.
• Birthday perks: to celebrate you, we offer a dedicated birthday leave along with a birthday gift voucher, so you can enjoy your special day your way.

Your personal data collected through your job applications will be processed by HubX in accordance with the Personal Data Protection Law No. 6698 ("KVKK") for the recruitment and evaluation. To review our data protection informing text: Link