Web Product Manager - ScaleUp

HubX Inc.; Fatih; On-site; TRY 420,000 - 660,000; Full time

Benefits offered by this job

MacBook provided

Welcome kit

Private medical insurance

Gym membership

Office in Istanbul/Izmir

Unlimited coffee

Education budget

All Hands events

HubX app access

Birthday perks

Job summary

HubX is seeking a skilled Web Product Manager for its ScaleUp studio to lead a B2C subscription web product. You will own the roadmap, run experiments, and optimize onboarding, paywalls, and retention.

You’ll collaborate with designers and developers to ship fast and state clear briefs to align teams around metrics. You’ll apply data-driven decisions using Looker, GA, Amplitude, and other tools to drive growth, reduce churn, and improve conversion across global markets.

Qualifications

• Bachelor’s degree in Software/Computer/Industrial Engineering or related field.
• Minimum 3 years of experience as a Web Product Manager, ideally with B2C subscription products.
• Strong understanding of web development lifecycle and technologies.
• Skilled in funnel and behavioral analysis, with translating AB test results into decisions.
• Experience collaborating with developers on technical topics and guiding teams.
• Excellent UI sensibility and pixel-perfect design guidance.

Responsibilities

• Own the B2C subscription web product vision and roadmap.
• Refine backlog based on business impact and speed of execution.
• Run fast-paced experimentation across onboarding, paywall and subscription flows.
• Design, launch and iterate AB tests to improve conversion.
• Analyze the subscription funnel to expose bottlenecks and uplift opportunities.
• Collaborate with designers for conversion-focused UX.
• Work with developers to ship ideas quickly to production.
• Prepare briefs to align teams around goals and metrics.
• Conduct competitive research and actionable product improvements.
• Use data as primary decision driver for acquisition, conversion and retention.

Skills

Funnel analytics

AB testing

UI sensitivity

Cross-functional work

Data-driven decisions

Growth metrics

Education

Bachelor's degree in related field

Tools

Looker

Google Analytics

Amplitude

Mixpanel

Hotjar

Paddle/Stripe

SimilarWeb

FullStory

Figma

FigJam

Jira

Job description

At HubX we build mobile apps, used and loved by millions all around the world.

We have a track record of building and growing mobile apps on various verticals that reached over 600 million users across 6 continents and 190+ countries.

We are looking for a talented “Web Product Manager” for the "ScaleUp” to join our energetic and highly motivated team.

As a talented "Web Product Manager"you have plenty of opportunities at your fingertips. So, why should HubX be your next move? We offer you an opportunity to make a huge impact in the lives of millions of users through our products, and even the mobile app industry at large in the next years to come.Ownership is at the core of how we work. From day one, you’re trusted with real responsibility. Together with your team, you’re free to choose a direction, experiment boldly, fail fast, learn, and turn the next idea into something even better.

We operate through 7 independent studios, each focused on building and scaling its own products with full end-to-end ownership. This studio model empowers small, cross-functional teams to move fast, make decisions autonomously, and turn ideas into global products.

ScaleUp Studio allows users to create realistic photos and videos that resemble their own inputs. With apps like Home AI, MyTunes, PlantApp and AI Video, it offers various applications under the Graphic & Design and Photo & Video categories. The main focus is to provide realistic creation solutions while keeping up with trends through different templates and styles.

X Culture: Do What You Love

At HubX, we pride ourselves on fostering an environment of collaboration, creativity, and innovation. Our #XCulture is more than just a workplace ethos; it's a lifestyle. We believe passion drives success. At HubX, Do What You Love isn’t just a motto; it's the foundation of our work.

Some of Your Responsibilities:

• Fully own theB2C subscription basedweb product vision and roadmap, translating company growth targets into measurable experiments and product decisions.
• Prepare and continuously refine the backlog, prioritizing tasks based on business impact, expected uplift, and speed of execution to ensure full alignment with business goals.
• Run a fast-paced experimentation engine across onboarding, paywall, trial and subscription flows.
• Design, launch and iterate A/B tests to improve key conversion metrics.
• Analyze the subscription funnel to uncover bottlenecks and high-impact opportunities.
• Collaborate with designers to create conversion-focused UX that reduces friction.
• Work closely with developers to ship and validate quickly, ensuring ideas move to production in days, not weeks.
• Prepare clear, concise briefs that align teams around goals and metrics.
• Conduct competitive research and turn insights into actionable product improvements.
• Use data as the primary driver of decisions, proactively acting on insights to improve acquisition, conversion and subscription performance.
• Work closely with Mobile PM, Marketing, and Data teams to ensure aligned strategies, pricing logic, and value communication.
• Monitor subscription health and churn, taking action to improve retention.

What We Look For:

• Bachelor’s degree in Software/Computer/Industrial Engineering or a related field.
• Minimum 3 years of experience as a Web Product Manager, ideally withinB2C subscription-based products.
• Strong understanding of web development technologies and the software development lifecycle.
• Skilled infunnel and behavioral analysis, with the ability to translate A/B test results into clear, actionable decisions.
• Comfortable collaborating with developers on technical topics and providing clear, structured guidance when needed.
• ExceptionalUI sensibility, with an eye for detail and the ability to guidepixel-perfect design decisions.
• Familiar withcore marketing and growth KPIs (Trial CR, signup→trial rate, paywall CR, churn, retention metrics) and comfortable using them in product decision-making.
• Capable of proposing innovative enhancements through competitor analysis and informed benchmarking.
• Excels at working with cross-functional teams — developers, designers, product managers — to streamline workflows and reduce complexity.
• Effectively advocates for web platform priorities and builds strong alignment across teams.
• Hands-on experience with essential tools such as Looker, Google Analytics, Amplitude/Mixpanel, Hotjar, Paddle/Stripe, SimilarWeb, Hotjar/FullStory, Figma, FigJam, and Jira, and comfortable navigating dashboards, UX flows, customer insights, and technical tickets.

The perks and benefits of working with us

We would like you to focus on what you do best, we take care of the rest.

• Daily essentials:We provide commuting and meal support to make your workday easier.
• A brand new MacBook and a designed welcome kit.
• Wellbeing: We support your overall wellbeing with private medical insurance (TSS), HPV vaccination, Heltia membership, and for our women teammates critical women’s health coverage, and annual Beije membership.
• Gym Reimbursement:We support annual gym membership because we want you to be in tip-top shape psychically and mentally.
• A unique and top-notch office:Whether you're based in the heart of Istanbul's vibrant Maslak district or enjoying panoramic sunset views from the tallest building in Izmir, you'll work in thoughtfully designed spaces built for creativity and collaboration. Our office is also pet-friendly, because we believe great workdays include our furry friends too.
• Office fuel: Unlimited coffee from XPresso, a fully stocked kitchen with breakfast and snacks throughout the day, and our HubX Breakfast Club, where we come together regularly to start the day with good food and even better conversations.
• Learning & development: We support your continuous learning with an education budget and weekly Cambly speaking sessions.
• Team events that create lasting memories, including our traditional All Hands gatherings where the whole company comes together, as well as more humble celebrations and happy hours. Curious about our vibe? Take a look at our Instagram!
• Strong company culture: Our approach is built on open communication and teamwork, strengthened by our #XCulture and community-driven X clubs that bring people together around shared interests.
• X Community discounts: Being part of HubX comes with perks, enjoy exclusive discounts and more as a valued member of our community.
• HubX app memberships:As a HubX teammate, you enjoycomplimentary premium access to HubX apps, so you can experience and benefit from the products we build every day.
• Birthday perks:to celebrate you, we offera dedicated birthday leave along with abirthday gift voucher, so you can enjoy your special day your way.

We’ve been recognized as one of the top startups on the Türkiye LinkedIn Top Startups List.

Hiring Process

HR
Interview

Let's talk about your experience & expectations. What can we achieve together?

Technical
Interview

We might send you a task to solve and you will meet with a future teammate to go over the case.

A final interview with the executive team to see if we're all on the same page

Welcome
Aboard!

You are now part of the team! Let’s celebrate it together.