VP Growth & Live Games

UserWise, LLC; Turkey; On-site; TRY 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Market-competitive compensation

Paid Time Off

Performance Bonus

Annual Performance Reviews

Job summary

UserWise, LLC in Turkey seeks a VP of Growth & Live Games to lead a portfolio of mobile titles from validation to scale. You will own commercial performance, product development, live operations, and UA, building high-performing, cross-functional teams to drive profitability and sustainable growth.

You will spearhead growth strategies, budget planning, and multi-title leadership, balancing aggressive expansion with unit economics and long-term product health.

Qualifications

• Significant senior leadership experience within the mobile gaming industry.
• Proven success scaling mobile games from validation to revenue.
• Experience owning or influencing the P&L of live mobile games.
• Strong understanding of mobile gaming economics, including UA, ROAS, LTV, retention, monetization.

Responsibilities

• Own the commercial performance and strategic direction of mobile titles transitioning from validation into scale.
• Lead growth strategy, UA budgets, and channel diversification.
• Oversee live operations, events, and economy balancing.
• Drive data-driven product optimization to improve retention and monetization.
• Build and lead a multidisciplinary growth unit across multiple live titles.

Skills

P&L Ownership

Growth Strategy

Live Operations

User Acquisition

Leadership

Cross-functional

Analytics

Team Leadership

Product Strategy

Budgeting

Job description

We are looking for an exceptional VP, Growth & Live Games to lead the next stage of growth for our portfolio of mobile games.

Our development model separates early-stage innovation from large-scale execution. Our 0-to-1 teams focus on building, experimenting, and validating new game concepts. Once a title demonstrates strong product KPIs, proven market potential, and the ability to scale profitably, it transitions into our dedicated 1-to-100 growth organization.

This is where you come in.

You will take ownership of validated mobile titles and transform them into successful, sustainable, large-scale businesses.

This is not simply a user acquisition or marketing leadership position. You will operate as the General Manager of our growth business unit, with end-to-end responsibility for commercial performance, product development, live operations, user acquisition, and the multidisciplinary teams required to scale and operate successful live games.

We are looking for a commercially driven leader who combines deep mobile gaming expertise, strong product instincts, analytical rigor, and the ability to build and lead high-performing teams.

Requirements

• Business Unit Leadership & P&L Ownership
• Own the commercial performance and strategic direction of mobile titles transitioning from validation into scale
• Take full accountability for revenue, profitability, growth, and long-term product performance
• Establish ambitious but sustainable growth plans, operating budgets, and financial targets
• Allocate capital and resources across titles based on commercial potential, scalability, and expected returns
• Build, structure, and lead a multidisciplinary business unit capable of operating multiple live titles at scale
• Establish clear accountability, performance management, and execution frameworks across all functions
• Growth Strategy & User Acquisition
• Develop and execute comprehensive growth strategies to scale proven titles into substantial revenue-generating businesses
• Own user acquisition strategy, budgets, creative performance, and channel diversification
• Drive profitable UA expansion through rigorous management of ROAS, LTV, CAC, retention, and payback periods
• Build scalable creative testing and performance marketing operations
• Identify opportunities to expand into new markets, audiences, and acquisition channels
• Balance aggressive growth objectives with sustainable unit economics and profitability
• Product Strategy & Live Operations
• Own the ongoing product strategy and roadmap for all titles within the growth portfolio
• Lead live operations, including events, content updates, progression systems, economy balancing, and player engagement initiatives
• Continuously improve retention, engagement, monetization, and lifetime value through data-driven product optimization
• Drive experimentation across gameplay systems, monetization mechanics, offers, and player experiences
• Identify and prioritize product improvements that unlock additional growth potential
• Ensure games remain competitive, engaging, and commercially successful throughout their lifecycle
• Development & Operational Excellence
• Oversee the development, engineering, QA, and maintenance functions supporting live titles
• Establish efficient release cycles, development roadmaps, and operational processes
• Balance new feature development with technical stability, performance, and maintenance requirements
• Ensure development resources are focused on initiatives with the greatest measurable business impact
• Build an organization capable of maintaining high operational standards while scaling multiple products simultaneously
• Data, Analytics & Commercial Optimization
• Establish a comprehensive performance framework across acquisition, engagement, retention, monetization, and profitability
• Leverage cohort analysis, predictive LTV models, experimentation, and advanced analytics to guide investment decisions
• Identify growth constraints and work across functions to systematically remove them
• Develop reliable forecasting, performance reporting, and decision-making processes
• Build a culture where product and commercial decisions are grounded in measurable outcomes
• Team Building & Leadership
• Recruit, develop, and lead exceptional talent across growth, UA, product management, live operations, analytics, and development
• Build a highly accountable, commercially focused culture that emphasizes ownership and execution
• Develop strong functional leaders capable of independently managing their teams and delivering against ambitious objectives
• Establish effective collaboration between the early-stage development organization and the growth business unit
• Create repeatable operating systems that enable the organization to scale additional titles efficiently

Essential Experience

What We're Looking For

• Significant senior leadership experience within the mobile gaming industry, ideally in free-to-play, casual, or hybrid-casual games
• Demonstrated success scaling mobile games from early commercial validation to meaningful revenue and profitability
• Proven experience owning or materially influencing the P&L of successful live mobile games
• Deep understanding of mobile gaming economics, including user acquisition, ROAS, LTV, retention, engagement, and monetization
• Strong experience managing cross-functional teams spanning product, marketing, development, analytics, and live operations
• A track record of successfully scaling user acquisition investment while maintaining disciplined financial performance
• Strong understanding of free-to-play game systems, player behavior, game economies, and live operations
• Experience building organizations, establishing processes, and managing senior functional leaders

Leadership & Personal Attributes

• Commercially minded: Thinks like a business owner, not simply a functional leader
• Highly analytical: Comfortable making significant investment and product decisions using data, forecasting, and experimentation
• Product-oriented: Understands what makes mobile games successful and how to improve their long-term performance
• Execution-focused: Able to translate strategy into measurable outcomes through effective teams and operating systems
• Entrepreneurial: Comfortable operating in a fast-moving environment with substantial autonomy and accountability
• Strategic but hands-on: Capable of setting long-term direction while remaining close enough to the business to identify opportunities and solve problems

What Success Looks Like

Your success will be measured by your ability to build a repeatable, profitable growth engine for our mobile game portfolio.

Key outcomes include:

• Revenue & Profitability: Sustained growth in revenue, contribution margin, and overall business unit profitability
• Profitable Scaling: Significant increases in UA investment and player acquisition while maintaining attractive unit economics
• Product Performance: Measurable improvements in retention, LTV, monetization, and long-term player engagement
• Operational Excellence: Reliable live operations, efficient development execution, and high-quality product maintenance
• Portfolio Growth: Successfully transitioning validated titles into scalable, commercially successful live businesses
• Organizational Leadership: Building an exceptional team capable of independently operating and scaling multiple games

Benefits

Why This Opportunity?

This role offers the opportunity to lead a critical part of our mobile gaming business with substantial ownership, autonomy, and direct commercial impact.

Unlike traditional publishing or user acquisition leadership positions, this role provides complete ownership of the growth lifecycle, from taking over validated products to building and operating substantial live-game businesses.

You will work with titles that have already demonstrated promising product-market fit and commercial potential, allowing you to focus on what you do best: turning successful early-stage games into major businesses.

Benefits

• Market-competitive compensation
• Paid Time Off
• Performance Bonus
• Annual Performance Reviews