Tech B2B Marketing Specialist - Campaigns & Growth

Electra Ic; Turkey; On-site; TRY 420,000 - 650,000; Full time

Job summary

Electra IC is seeking a Marketing Specialist to plan and deliver marketing and communications activities for Electra IC, its affiliated company Tegra IC, and FPGAPro.com.

You will promote engineering services, technology products, and training programmes, working closely with management, engineering teams, and external partners to create clear marketing content and deliver well-organised activities.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Management Engineering, Industrial Engineering, Communications, Public Relations, or a related field.
• Min. 2-3 years of professional experience in marketing, corporate communications, and/or digital marketing.
• Strong writing, editing, and verbal communication skills in Turkish and English.
• Practical experience in social media management, content creation, and website content updates.
• Hands-on experience managing Google Ads and LinkedIn Ads campaigns.
• Ability to create marketing visuals using Canva or similar tools.
• Strong planning and project coordination skills, with careful budget management and consistent follow-through.
• Professional judgement and confidence in communicating with public institutions, business partners, and suppliers.
• Ability to work with technical teams and manage multiple brands, projects, and priorities.
• Proficiency in Microsoft Office applications.

Responsibilities

• Plan marketing calendar and budgets, maintaining annual plans and monitoring expenditures.
• Coordinate domestic and international trade fairs, including budgets and promotional materials.
• Create content in Turkish and English for launches, announcements, press releases, emails, and marketing materials.
• Manage digital channels and campaigns (Google Ads, LinkedIn Ads) with targeting, budgets and performance reporting.
• Produce brochures and visuals; coordinate design, photography, and video production as needed.
• Organise webinars, sponsorships, and other corporate events; coordinate press coverage.
• Brief and coordinate agencies, designers, and suppliers to reflect brands and meet deadlines.
• Monitor marketing results and competitor activity; maintain consent records for marketing communications.

Skills

Campaign planning

Budget management

Project coordination

Bilingual Turkish/English

Content creation

Digital marketing

Social media

Education

Marketing

Business Administration

Management Engineering

Industrial Engineering

Communications

Public Relations

Tools

Google Ads

LinkedIn Ads

Canva

Microsoft Office

Job description

Electra IC is seeking a Marketing Specialist to plan and deliver marketing and communications activities for Electra IC, its affiliated company Tegra IC, and FPGAPro.com.

You will promote engineering services, technology products, and training programmes, working closely with management, engineering teams, and external partners to create clear marketing content and deliver well-organised activities.