Social Media Manager - Turkey

Crypto Pro Network; Fatih; On-site; TRY 500,000 - 700,000; Full time

Benefits offered by this job

Competitive salary

Company benefits

Remote work arrangement

Job summary

A leading blockchain company is seeking a digital marketing professional with over 5 years' experience to manage social media and community strategies. This role involves crisis management, collaboration with executive teams, and content creation. A strong grasp of the crypto market is essential, alongside fluency in English. Enjoy a work-from-home arrangement and competitive benefits while shaping the future of digital finance.

Qualifications

• 5+ years of digital marketing experience in social media or related roles.
• Proven experience with crisis management and executive communication.
• Deep understanding of the crypto market and recent trends.
• Experience working on large integrated marketing campaigns with external agencies, partners and talent.
• Demonstrable success growing social media accounts and executing campaigns.
• Deep understanding of the crypto market and Binance’s product suite.
• Strong knowledge of content creation and social media channels, especially Twitter and TikTok.

Responsibilities

• Contribute to marketing campaigns and product launches.
• Design and execute community activation campaigns.
• Manage content strategies for global partnerships.
• Serve as a key POC for business issues and crisis management with leadership teams.
• Work closely with CS on community management and sentiment maintenance.
• Assist in end-to-end management across Binance social accounts.

Skills

Fluency in English

Digital marketing experience

Crisis management

Social media analytics

Knowledge of crypto market

Content creation

Tools

Social media analytics tools

Job description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

• Contribute to the strategy and execution of integrated marketing campaigns and product launches from a social media perspective
• Design, execute and lead large community activation campaigns
• Create and manage always on content strategies for our priority global partnerships such as CR7
• Be a key POC for business issue and crisis management, including fast, measured and informed response, sentiment monitoring and reporting, and consulting on further action in partnership with the communications and product teams
• Work closely with the CS team on community management, response and sentiment maintenance
• Help with managing end-to-end across Binance social accounts
• Working with the wider global social team and with external departments, including product and partnerships, to promote and build the brand of Binance
• Focus on bringing our socials closer to our community, with a crypto native understanding, and a great understanding of crypto culture
• Assisting the team across platforms to think of creative ideas, both for general posts and campaigns
• Work closely cross-functionally with design, content, performance marketing, product and other teams
• Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance
• Analyze the social media landscape to supply actionable insights

Requirements

• Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage
• 5+ years of digital marketing experience in social media, community, content or brand marketing related roles
• Proven experience with crisis management and working directly with executive leadership teams
• Experience working on large integrated marketing campaigns, and working with external agencies, partners and talent
• Demonstrable success with growing social media accounts and executing campaigns
• Deep understanding of the crypto market. Up to date with trends and sentiment. Expert on Binance’s product suite
• Strong knowledge of content creation and social media channels, with Twitter and TikTok as a top priority
• Proven good judgment in high pressure situations; an ability to remain calm and logical
• Excellent communication, writing and copywriting skills
• Strong sense of ownership and responsibility.
• Resistant to stress. Self motivated and results oriented
• Remote and start-up experience is a plus

Why Binance

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user‑centric global organization with a flat structure
• Tackle unique, fast‑paced projects with autonomy in an innovative environment
• Thrive in a results‑driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work‑from‑home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.