Social Media Ads Manager

DocOrbit, Inc.; Turkey; Hybrid; TRY 60,000 - 90,000; Full time

Job summary

DocOrbit is seeking a Social Media Ads Manager to own paid growth for patients, planning budgets with the founders, and designing creatives yourself. You will scale campaigns across regions, maintain a distinct DocOrbit voice, and optimize CPA/ROAS while measuring performance with robust analytics.

You will work across Meta, Google and Apple Ads, crafting ads from static to short-form video, and report weekly on spend, results, and tests with the founders.

Qualifications

• Design-first marketer with a portfolio of ads you created yourself.
• Experience running and scaling campaigns on Meta Ads and Google Ads; Apple Ads a plus.
• Experience running campaigns across multiple countries or languages.
• Data-driven with knowledge of CPA, ROAS, and conversion rates.
• Fluent written and spoken English.

Responsibilities

• Plan, launch and optimize campaigns on Meta, Google and Apple Ads.
• Design ads across static, carousel and short-form video; run tests.
• Run campaigns region by region, tailoring messages and budgets.
• Create a distinctive voice and look to stand out from generic health ads.
• Scale patient acquisition online and in-app while controlling CPA and ROAS.
• Own measurement: pixels, attribution, dashboards with privacy in mind.
• Report weekly on spend and results; propose tests with founders.

Skills

Design portfolio

Ad creative design

Figma

Adobe suite

Data-driven

English fluency

Tools

Meta Ads

Google Ads

Apple Ads

Job description

About DocOrbit

DocOrbit is an AI-enhanced radiology second-opinion service. Patients upload an MRI, CT, X-ray or other scan on the web or in our iOS and Android apps, and choose who reads it: Orbius, our AI radiology reporter, for a clear report in minutes, or a board-certified radiologist for a signed second opinion. More than 10,000 patients have used DocOrbit, in English, Turkish, German and Spanish.

The role

As our Social Media Ads Manager, you'll own paid growth on the patient side of DocOrbit: planning budgets with the founders, designing the creative yourself and scaling what works, region by region. We're design-first. We want ads people stop scrolling for, ads that could only come from DocOrbit, and the numbers to show they work.

What you'll do

• Plan, launch and optimize campaigns on Meta Ads (Facebook and Instagram), Google Ads (Search, YouTube and Performance Max) and Apple Ads for our iOS app
• Design the ads yourself, from statics and carousels to short-form video, and keep a steady pipeline of creative tests running
• Run campaigns region by region, adapting message, creative, language and budget to each market
• Give DocOrbit a distinct voice and look in paid media, so our ads stand apart from generic health advertising
• Scale patient acquisition on the web and in the app while keeping cost per acquisition and return on ad spend on target
• Own measurement: pixels, conversion tracking, app attribution and dashboards, set up with privacy and consent in mind
• Report weekly on spend, results and learnings, and decide with the founders what to test next

What we're looking for

• A design-first marketer: a portfolio of ad creatives you designed yourself, a sharp eye for type, color and layout, and fluency in Figma or the Adobe suite
• Proven, hands-on experience running and scaling campaigns on Meta Ads and Google Ads; Apple Ads experience is a strong plus
• Experience running campaigns across several countries or languages
• Data-driven: you know your CPA, ROAS and conversion rates, and you move budget on the evidence
• Fluent written and spoken English

Nice to have

• Marketing experience in healthcare, health tech or another regulated category, and a working knowledge of the ad platforms' health policies
• Motion design or short-form video editing in tools such as CapCut, Premiere Pro or After Effects
• Experience with app install campaigns and mobile attribution
• German or Spanish

Why join us

Your work decides how patients first meet DocOrbit.

• Ownership of paid growth on the patient side of the business
• Creative freedom to shape how DocOrbit looks and sounds in ads, in four languages
• Direct work with the founders, on a product that brings clarity to people facing a serious diagnosis