Skincare Brand Growth Manager

Kozmoklinik; Ataşehir; On-site; TRY 300,000 - 450,000; Full time

Job summary

Kozmoklinik is seeking a Brand Manager who blends strategic thinking with creativity to build strong skincare brands and drive growth. You will lead brand strategy, plan marketing activity, and collaborate with agencies and internal teams.

The ideal candidate has 7+ years in cosmetics or FMCG, strong analytical skills, and fluency in English. You will analyse trends, manage campaigns, and support sales through online and offline channels.

Qualifications

• Bachelor's degree from a relevant four-year university program.
• Minimum 7 years of marketing experience in Cosmetics, Dermocosmetics, Pharmaceuticals, or FMCG.
• Proven brand management, marketing strategy, and campaign planning experience.
• Strong interest in the beauty industry, trends, product launches, consumer behavior, and market developments.
• Strong analytical skills with reporting, campaign analysis, and advanced Excel experience.
• Good understanding of digital marketing, social media, and performance marketing metrics.
• Experience coordinating with creative, digital, and media agencies.
• Commercial mindset with understanding of sales dynamics, promotional mechanics, and omnichannel activities.
• Strong communication, presentation, organizational, and project management skills.
• Proficiency in English.
• Proactive, creative, solution-oriented, and willing to take ownership.
• Willingness to travel nationally and internationally when required.
• Preferably residing on the Anatolian Side of Istanbul.

Responsibilities

• Develop brand strategies, annual marketing plans, and action plans aligned with business objectives.
• Prepare product launch presentations, brand guidelines, and marketing communication briefs.
• Conduct market analysis and translate consumer insights into innovative ideas that strengthen brand positioning and differentiation.
• Proactively identify opportunities to improve brand awareness, relevance, and growth.
• Coordinate digital marketing and social media activities with agencies and internal teams.
• Develop campaign ideas and monitor execution across digital and traditional channels.
• Track campaign performance and optimize based on results.
• Collaborate with sales and e-commerce teams to drive promotions and sales.
• Understand commercial conditions and coordinate marketing across online/offline channels.
• Monitor campaign implementation, timelines, and deliverables for effective execution.
• Prepare and analyze brand, sales, and campaign reports using Excel and available tools.
• Monitor KPIs, evaluate effectiveness, identify gaps, and provide actionable recommendations.
• Track marketing budgets and assess results against objectives.

Skills

Brand management

Marketing strategy

Campaign planning

Digital marketing

Campaign analysis

Excel reporting

Communication skills

Presentation skills

Project management

English proficiency

Analytical thinking

Ownership mindset

Travel willingness

Education

Bachelor's degree in a relevant four-year program

Job description

Kozmoklinik is seeking a Brand Manager who blends strategic thinking with creativity to build strong skincare brands and drive growth. You will lead brand strategy, plan marketing activity, and collaborate with agencies and internal teams.

The ideal candidate has 7+ years in cosmetics or FMCG, strong analytical skills, and fluency in English. You will analyse trends, manage campaigns, and support sales through online and offline channels.