Senior Specialist - PR and Communications (m/f/d)

CYBEX; Fatih; On-site; TRY 50,000 - 70,000; Full time

Job summary

CYBEX, based in Turkey, is seeking a PR Manager to drive local engagement and brand visibility. You will develop PR strategies, collaborate with influencers, and build relationships with key industry partners to enhance the brand's presence in Turkey.

The ideal candidate has a degree in Communications or related fields and experience in luxury lifestyle brands. Strong communication skills in Turkish and English are required. Join a dynamic company that values imagination and respect, offering numerous growth opportunities.

Qualifications

• Degree in Communications, Public Relations, Marketing, or related field.
• Experience in luxury lifestyle or design brands.
• Strong PR and influencer marketing background.

Responsibilities

• Develop and execute PR strategies for the Turkish market.
• Build relationships with media and industry partners.
• Coordinate product launches and PR events.

Skills

PR strategy development

Relationship building

Influencer marketing

Event planning

Media relations

Communication skills

Education

Degree in Communications or related field

Job description

Türkiye / Istanbul

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Your seat to fill:

• Develop and execute local PR, influencer, and VIP engagement strategies aligned with brand objectives in Turkey.
• Build and maintain strong relationships with media, influencers, talents, agencies, and key industry partners across fashion, lifestyle, design, and culture sectors.
• Manage influencer and VIP collaborations, including outreach, negotiations, contracts, briefings, deliverables, and budget tracking.
• Coordinate product seeding, gifting initiatives, and online influencer campaigns to maximize brand visibility and engagement.
• Support the planning and execution of PR events, product launches, media gatherings, and community activations.
• Identify and develop local partnership opportunities for events, product placements, and brand collaborations.
• Act as the main contact for local PR agencies, media partners, and influencers, ensuring consistent brand messaging and execution.
• Create and adapt PR materials, media kits, press releases, and campaign toolkits for the Turkish market.

Your stroll to CYBEX:

• Successfully completed degree in Communications, Public Relations, Marketing, Fashion Management, Media Studies, or a comparable field
• Professional experience within luxury lifestyle, design, or interior brands
• Strong experience in PR, influencer marketing, or brand communications
• Excellent international network of media contacts, key opinion leaders, agencies, and influencers
• Proven success in managing influencer partnerships, VIP activations, and talent collaborations
• Confident handling of influencer platforms as well as analytics and reporting tools
• Strong verbal and written communication skills in Turkish and English are required.

CYBEX operates globally and has employees from copious nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. You’ll have the chance to develop your personal profile in an international environment. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. At CYBEX, we place great importance on our values: Imagination, Belief, Passion, Strength, Respect, and Love. These values shape our company culture and drive us to develop innovative solutions and achieve exceptional results.