Senior Marketing Analytics & ML Lead

METRO Türkiye; Bağcılar; Hybrid; TRY 180,000 - 260,000; Full time

Benefits offered by this job

SenSeç benefits program

Generous annual leave above legal min.

Your Birthday off

Hybrid model with remote Fridays

Private health insurance for you and家

Employee discounts on METRO brands

Wellbeing program with counseling and

Multisport access

Job summary

METRO Türkiye is seeking a data analytics professional to analyze CRM and marketing activities, build predictive models, and partner with global teams to implement data science locally. The role emphasizes actionable insights and cross-functional collaboration.

You will develop dashboards, support marketing optimizations, and help shape business processes with data-driven decisions in a dynamic retail environment.

Qualifications

• Bachelor’s or Master’s degree in a related quantitative field.
• 2+ years of experience with data analytics, data visualization and reporting in a fast-paced environment (retail experience a plus).
• Proficiency in SQL – able to write structured and efficient queries on large data sets.
• Proficiency in BI and data visualization platforms (Looker Studio) with data platforms like Google BigQuery.
• Strong analytical skills with the ability to understand data and identify relationships between data sets.
• Excellent command of both written and spoken English.
• Advanced proficiency in MS Office.
• Excellent communication and storytelling abilities using data.
• Organized, proactive, and focused on achieving success through teamwork.

Responsibilities

• Analyze all mass and targeted CRM & marketing activities to assess effectiveness and optimize strategies.
• Carry out simulations for both commercial and marketing campaigns and share insights to enhance performance.
• Coordinate with global teams to implement machine learning and data science projects locally.
• Develop machine learning models to predict customer behavior and support marketing efforts.
• Draw insights from commercial and marketing activities to improve campaign dynamics and refine strategies; advise on customer segmentation such as RFM and contribute to improving business processes.
• Manage dashboards and create new tools to improve the tracking and visibility of KPI.
• Provide consultancy to various departments on analytical topics.

Skills

Data analytics

Data visualization

Storytelling with data

English communication

Education

Bachelor’s or Master’s Degree in a related quantitative field

Tools

SQL

Looker Studio

Google BigQuery

MS Excel/Office

Job description

METRO Türkiye is seeking a data analytics professional to analyze CRM and marketing activities, build predictive models, and partner with global teams to implement data science locally. The role emphasizes actionable insights and cross-functional collaboration.

You will develop dashboards, support marketing optimizations, and help shape business processes with data-driven decisions in a dynamic retail environment.