Senior Data Analyst — Growth & AI Insights

Sigortam.net; Turkey; On-site; TRY 300,000 - 540,000; Full time

Job summary

Sigortam.net, Turkey's leading insurance marketplace, seeks a Senior Data Analyst to partner with product and business teams to analyze customer behavior, lead journeys, and funnel performance on large-scale data. You will define and own core metrics, build datamarts and Airflow pipelines, and translate questions into actionable insights.

You will mentor junior analysts and apply AI/LLM tools to accelerate reporting and storytelling, driving data-driven growth across the organization.

Qualifications

• Bachelor's degree in a quantitative field.
• 4+ years of experience in analytics, BI, or a similar data-focused role.
• Strong proficiency in SQL and hands-on experience with large-scale datasets.
• Working knowledge of Python for data analysis and exploration (pandas, numpy).
• Hands-on experience managing and optimizing datamart structures and orchestrating data pipelines (Airflow).
• Solid command of cohort analysis, CLTV/LTV, funnel analysis, segmentation, and performance analysis.
• Familiarity with data visualization tools such as Power BI and Metabase, or libraries like matplotlib, seaborn, or plotly.
• Strong analytical thinking and problem-solving skills; ability to translate business needs into structured analyses.
• Familiarity with Git and experience working in agile environments.
• Open-minded and curious about AI/LLMs in analytical work.

Responsibilities

• Partner with product and business teams to analyze customer behavior, lead journeys, and funnel performance on large-scale data.
• Lead structured analyses — funnel conversion & drop-off, cohort retention & churn, A/B testing, acquisition channel performance, and segmentation — to surface growth opportunities.
• Own the definition, tracking, and interpretation of key business and product metrics across teams.
• Build and maintain analysis-focused datamarts and the pipelines that feed them (e.g., Airflow), focusing on data integrity and scalability.
• Translate ambiguous business questions into clear analytical tasks and turn findings into narratives for prioritization.
• Leverage AI and LLM-based tools to accelerate analysis, automate recurring reporting, and scale impact.
• Act as a technical reference for the analytics team — review work, share best practices, mentor junior analysts.

Skills

SQL

Python

Airflow

Datamarts

Cohort analysis

CLTV/LTV

Funnel analysis

Segmentation

Power BI

Metabase

Matplotlib/Seaborn/Plotly

Git

AI & LLMs

Data storytelling

Agile environments

Education

Bachelor's degree in a quantitative field

Tools

Airflow

Power BI

Metabase

Git

Matplotlib/Seaborn/Plotly

Job description

Sigortam.net, Turkey's leading insurance marketplace, seeks a Senior Data Analyst to partner with product and business teams to analyze customer behavior, lead journeys, and funnel performance on large-scale data. You will define and own core metrics, build datamarts and Airflow pipelines, and translate questions into actionable insights.

You will mentor junior analysts and apply AI/LLM tools to accelerate reporting and storytelling, driving data-driven growth across the organization.