Senior Brand Strategy & Growth Manager (FMCG)

Beyaz Kagit; Fatih; On-site; TRY 400,000 - 660,000; Full time

Job summary

Beyaz Kağıt in Turkey seeks an experienced Brand Manager to drive marketing for its Asperox, Peros, and Sparx brands. You will develop long-term strategies, manage product development, and coordinate launches with R&D and external partners.

You will analyze market insights, lead cross-functional teams, and implement ATL/BTL marketing plans. Strong English, leadership, and MS Office skills are required, with travel as needed.

Qualifications

• Bachelor’s or Master’s degree from a reputable university (preferably in Business Admin, Economics, Management/Industrial/Chemical Engineering).
• 4-6 years of full-time brand management & marketing experience in FMCG
• Experience in analyzing market and consumer research reports
• Strong leadership, presentation and communication skills; creative and innovative
• Fluency in English both written and spoken; other languages are an asset
• Proficiency in MS Office applications
• Willingness to travel

Responsibilities

• Contributes to the development of short and long term business strategy and marketing plans of the company
• Takes an active role in creation and implementation of brand & product management strategies
• Manages all the development process of marketing mix including new product development, new launches with new packages, works closely with R&D team
• Manages all the marketing processes of ATL and BTL projects
• Develops new product & brand ideas with team
• Coordinates all the launch / relaunch and 3rd party agency & supplier relations
• Tracks and analyzes brand / product performance and trends in terms of company business targets
• Monitors and analyzes market dynamics, sales volumes, market share trends and competitive activities
• Prepares, presents and executes marketing plans under his/her responsibility
• Works closely with sales, trade marketing, R&D teams

Skills

Brand management

Marketing strategy

Market research

Leadership

Team player

Travel willingness

English language

Education

Bachelor’s / Master’s degree

Tools

MS Office

Job description

Beyaz Kağıt in Turkey seeks an experienced Brand Manager to drive marketing for its Asperox, Peros, and Sparx brands. You will develop long-term strategies, manage product development, and coordinate launches with R&D and external partners.

You will analyze market insights, lead cross-functional teams, and implement ATL/BTL marketing plans. Strong English, leadership, and MS Office skills are required, with travel as needed.