Brand Manager

Beyaz Kagit; Fatih; On-site; TRY 400,000 - 660,000; Full time

Job summary

Beyaz Kağıt in Turkey seeks an experienced Brand Manager to drive marketing for its Asperox, Peros, and Sparx brands. You will develop long-term strategies, manage product development, and coordinate launches with R&D and external partners.

You will analyze market insights, lead cross-functional teams, and implement ATL/BTL marketing plans. Strong English, leadership, and MS Office skills are required, with travel as needed.

Qualifications

• Bachelor’s or Master’s degree from a reputable university (preferably in Business Admin, Economics, Management/Industrial/Chemical Engineering).
• 4-6 years of full-time brand management & marketing experience in FMCG
• Experience in analyzing market and consumer research reports
• Strong leadership, presentation and communication skills; creative and innovative
• Fluency in English both written and spoken; other languages are an asset
• Proficiency in MS Office applications
• Willingness to travel

Responsibilities

• Contributes to the development of short and long term business strategy and marketing plans of the company
• Takes an active role in creation and implementation of brand & product management strategies
• Manages all the development process of marketing mix including new product development, new launches with new packages, works closely with R&D team
• Manages all the marketing processes of ATL and BTL projects
• Develops new product & brand ideas with team
• Coordinates all the launch / relaunch and 3rd party agency & supplier relations
• Tracks and analyzes brand / product performance and trends in terms of company business targets
• Monitors and analyzes market dynamics, sales volumes, market share trends and competitive activities
• Prepares, presents and executes marketing plans under his/her responsibility
• Works closely with sales, trade marketing, R&D teams

Skills

Brand management

Marketing strategy

Market research

Leadership

Team player

Travel willingness

English language

Education

Bachelor’s / Master’s degree

Tools

MS Office

Job description

Beyaz Kağıt, the manufacturer of the Asperox, Peros, and Sparx brands, is one of Türkiye’s leading fast-moving consumer goods companies. It operates on a global scale, backed by a strong brand portfolio, high production capacity, and an export network reaching approximately 90 countries.

Established in 2005, Beyaz Kağıt develops solutions centered on consumer needs, driven by a robust R&D approach, an innovative product portfolio, and a focus on sustainable growth. Continuing to create value in the sector through its integrated production infrastructure and sustainability-oriented investments, the company steadfastly pursues its growth in both Turkish and international markets.

• Bachelor’s / Master’s degree from a reputable university (preferably majors with Business Administration, Economics, Management Engineering, Industrial Engineering, Chemical Engineering..etc)
• At least 4 - 6 years of full-time brand management & marketing experience in FMCG companies
• Experienced in analyzing and drawing conclusions market & consumer research reports
• Be a dynamic & good team player, ambition to drive and create successful results
• Strong leadership, presentation and communication skills, creative and innovative personality
• Strong awareness, understanding and knowledge of the market & consumer & shopper reports & insights
• Multitasking & problem solving & strong analytical thinking
• Fluency in English both written and spoken, other languages will be asset
• Proficiency in MS Office applications
• No restriction to travel
• Having 3-5 years of work experience with long-term internship in the marketing department in the FMCG sector

About Job

• Contributes to the development of short and long term business strategy and marketing plans of the company
• Takes an active role in creation and implementation of brand & product management strategies,
• Manages all the development process of marketing mix including new product development, new launchs with new packagings, works closely with R&D team.
• Manages all the marketing processes of company both above the line (ATL) and below the line (BTL) projects
• Develops new product & brand ideas with team
• Coordinates all the launch / relaunch and 3rd party agency & supplier relations
• Tracks and analyses brand / product performance and trends in terms of company business targets
• Monitors and analyzes market dynamics, sales volumes, market share trends and competitive activities
• Prepares, presents and executes marketing plans under his/her responsibility.
• Works with closely with sales, trade marketing, R&D teams