Senior App Measurement & Attribution Lead

Google; Fatih; On-site; TRY 2,400,000 - 4,200,000; Full time

Job summary

Google's Large Customer Sales team in Turkey seeks an App Measurement Specialist to own app attribution, analytics, and signal durability across Google's advertising portfolio. You will bridge Google’s platforms with third-party MMPs and client data to deliver durable measurement solutions for enterprise clients.

You’ll act as a trusted advisor to C‑level decision makers, shape GTM strategies, and help clients navigate privacy shifts while driving measurable growth across Search, YouTube,

Qualifications

• Bachelor's degree or equivalent practical experience.
• 8 years in digital media, sales, marketing, or product roles.
• Experience with digital organizations.
• Experience identifying and recommending solutions to improve customer strategy, and working with executive leadership.
• Experience in the app and mobile marketing ecosystem, including third-party attribution partners (MMPs), Self-Attributing Networks (SANs), mobile ad networks, and native app store ecosystems (e.g., Google Play).
• Ability to communicate in English and Turkish fluently to engage with global internal teams and external clients.

Responsibilities

• Establish and execute sales/product strategies within functions to specific clients to meet desired outcomes, align product and business strategies to develop a roadmap, and provide feedback to inform and align product and go-to Market (GTM) strategies.
• Identify business growth opportunities within the market and for customers and work with internal stakeholders to determine and drive the business growth, potential of opportunities, and marketing efficiency, and the incremental investment recommended to achieve customer business outcomes.
• Manage expectations and maintain relationships with stakeholders to build rapport and credibility, and plan, create, deliver strategy, and provide input to help stakeholders achieve project goals.
• Share and scale best practices, learnings, and business strategies (e.g., objection managing, pitching, business techniques, etc.) to upscale accounts, and link solutions and best practices to meet customer and Google business needs.

Skills

Digital media experience

Sales/marketing/product

Executive engagement

App marketing ecosystem

English & Turkish fluency

Education

Bachelor's degree or equivalent

Tools

AppsFlyer/Adjust knowledge

Attribution platforms

Privacy frameworks knowledge

Firebase/ODM/ICM

Job description

Google's Large Customer Sales team in Turkey seeks an App Measurement Specialist to own app attribution, analytics, and signal durability across Google's advertising portfolio. You will bridge Google’s platforms with third-party MMPs and client data to deliver durable measurement solutions for enterprise clients.

You’ll act as a trusted advisor to C‑level decision makers, shape GTM strategies, and help clients navigate privacy shifts while driving measurable growth across Search, YouTube,