Sales Manager, UCC (Urology & Critical Care) - Turkey

Becton Dickinson; Fatih; On-site; TRY 600,000 - 900,000; Full time

Job summary

BD is seeking a Sales Manager to lead the commercial performance of the UCC portfolio across Turkey through strategic planning, distributor management, and customer engagement. You will drive revenue growth, market expansion, and execution of BD priorities while building strong partnerships with healthcare professionals, procurement leaders, and strategic accounts.

The role requires a Bachelor’s degree and at least 5 years of sales experience in medical devices, with leadership experience and

Qualifications

• Bachelor’s degree in business administration, Life Sciences, Nursing, Pharmacy, Medical Technology, or a related discipline.
• 5 years of successful sales experience within medical devices or healthcare with people leadership experience.
• Proven track record of delivering sustainable business growth and market share gains.
• Demonstrated experience in distributor management and strategic account development.
• Strong understanding of the Turkish healthcare environment and tender landscape.

Responsibilities

• Develop and execute annual business plans to achieve and exceed sales objectives.
• Drive growth of the UCC portfolio across existing and new customer segments.
• Identify and capitalize on market opportunities to increase market share and customer penetration.
• Lead strategic account planning and opportunity management across Turkey.
• Ensure effective use of commercial excellence tools and CRM systems.
• Lead and manage distributor relationships to ensure achievement of sales and profitability objectives.
• Conduct regular business reviews, forecasting sessions, and performance evaluations.
• Drive distributor accountability for customer coverage, inventory management, demand generation, and market development.
• Develop distributor capabilities through continuous coaching, training, and performance management.
• Ensure alignment with BD commercial priorities and execution standards.
• Build and maintain strong relationships with key healthcare stakeholders, procurement leaders, clinicians, nursing leadership, and hospital administrators.
• Develop strategic partnerships with priority governmental and private healthcare institutions.
• Support customer adoption, retention, and expansion initiatives.
• Drive customer-focused solutions that improve clinical and economic outcomes.
• Identify new growth opportunities across existing and emerging care settings.
• Support new product launches and portfolio expansion initiatives.
• Increase market penetration through targeted commercial programs and customer engagement strategies.
• Monitor competitive activities and market trends to identify opportunities and risks.
• Deliver accurate sales forecasting and business performance reporting.
• Monitor key business indicators and implement corrective actions when necessary.
• Drive territory optimization and resource allocation to maximize business impact.
• Ensure execution excellence across all commercial activities.
• Lead, coach, and develop sales professionals to achieve high levels of performance.
• Build a culture of accountability, collaboration, customer focus, and continuous improvement.
• Conduct regular performance reviews, field coaching, and talent development activities.
• Develop future commercial capabilities aligned with BD’s growth ambitions.
• Work closely with Marketing, Professional Education, Market Access, Regulatory, Supply Chain, and Finance teams.
• Support the development and execution of strategic growth initiatives.
• Share market insights and best practices across the MENAT organization.
• Ensure compliance with BD policies, Code of Conduct, and local regulatory requirements.
• Maintain the highest standards of ethical business conduct and integrity.
• Promote a culture focused on quality, patient safety, and accountability.

Skills

Sales leadership

Distributor management

Strategic account development

Market expansion

CRM proficiency

Education

Bachelor’s degree in business administration or life sciences

Tools

CRM systems

Job description

Job Description

We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

About the role

The Sales Manager will be responsible for leading the commercial performance of the UCC (Urology and Critical Care) portfolio across Turkey through strategic business planning, distributor management, customer engagement, and execution excellence. They will drive revenue growth, market expansion, customer adoption, and operational execution while developing strong partnerships with distributors, healthcare professionals, key opinion leaders, procurement stakeholders, and strategic accounts. The role is accountable for delivering financial targets, identifying new growth opportunities, and ensuring successful execution of BD’s commercial priorities within the Turkish market.

Main responsibilities

• Develop and execute annual business plans to achieve and exceed sales objectives.
• Drive growth of the UCC portfolio across existing and new customer segments.
• Identify and capitalize on market opportunities to increase market share and customer penetration.
• Lead strategic account planning and opportunity management across Turkey.
• Ensure effective use of commercial excellence tools and CRM systems.
• Lead and manage distributor relationships to ensure achievement of sales and profitability objectives.
• Conduct regular business reviews, forecasting sessions, and performance evaluations.
• Drive distributor accountability for customer coverage, inventory management, demand generation, and market development.
• Develop distributor capabilities through continuous coaching, training, and performance management.
• Ensure alignment with BD commercial priorities and execution standards.
• Build and maintain strong relationships with key healthcare stakeholders, procurement leaders, clinicians, nursing leadership, and hospital administrators.
• Develop strategic partnerships with priority governmental and private healthcare institutions.
• Support customer adoption, retention, and expansion initiatives.
• Drive customer-focused solutions that improve clinical and economic outcomes.
• Identify new growth opportunities across existing and emerging care settings.
• Support new product launches and portfolio expansion initiatives.
• Increase market penetration through targeted commercial programs and customer engagement strategies.
• Monitor competitive activities and market trends to identify opportunities and risks.
• Deliver accurate sales forecasting and business performance reporting.
• Monitor key business indicators and implement corrective actions when necessary.
• Drive territory optimization and resource allocation to maximize business impact.
• Ensure execution excellence across all commercial activities.
• Lead, coach, and develop sales professionals to achieve high levels of performance.
• Build a culture of accountability, collaboration, customer focus, and continuous improvement.
• Conduct regular performance reviews, field coaching, and talent development activities.
• Develop future commercial capabilities aligned with BD’s growth ambitions.
• Work closely with Marketing, Professional Education, Market Access, Regulatory, Supply Chain, and Finance teams.
• Support the development and execution of strategic growth initiatives.
• Share market insights and best practices across the MENAT organization.
• Ensure compliance with BD policies, Code of Conduct, and local regulatory requirements.
• Maintain the highest standards of ethical business conduct and integrity.
• Promote a culture focused on quality, patient safety, and accountability.

About you

• Bachelor’s degree in business administration, Life Sciences, Nursing, Pharmacy, Medical Technology, or a related discipline.
• 5 years of successful sales experience within medical devices or healthcare with people leadership experience.
• Proven track record of delivering sustainable business growth and market share gains.
• Demonstrated experience in distributor management and strategic account development.
• Strong understanding of the Turkish healthcare environment and tender landscape.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive. We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Primary Work Location TUR Istanbul - Rüzgarlıbahçe Mah Additional Locations Work Shift BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.