Remote Growth Marketing Lead — FinTech & B2B SaaS

Ruby Labs Ltd; Turkey; Remoto; TRY 400.000 - 650.000; Tempo pieno

Vantaggi offerti da questo lavoro

Remote Work Environment

Unlimited PTO

Paid National Holidays

MacBook Provided

Contractor Agreement flexibility

Descrizione del lavoro

Ruby Labs Ltd is seeking an experienced Growth Marketing Lead to own the digital presence of our high-scale B2B payments platform. You will drive positioning, content, and acquisition funnels from website to pipeline, collaborating with product, engineering, and sales to accelerate demand generation.

You will lead SEO, AI-enabled marketing, and content strategy, building landing pages, thought leadership, and a strong LinkedIn presence to reach payments, fintech, and technology decision‑makers.

Competenze

• 4+ years of hands‑on experience in growth, content, digital marketing, or demand generation.
• Proven experience in B2B SaaS, FinTech, Payments, DevTools, infrastructure, or another technical startup environment.
• Strong portfolio of marketing initiatives personally built or owned.
• Demonstrated ability to generate measurable results such as organic traffic growth, qualified leads, pipeline, and conversions.
• Strong understanding of B2B acquisition funnels and complex sales cycles.
• Excellent written English and strong copywriting skills.
• Strong understanding of positioning, messaging, and content strategy.
• Practical experience with SEO and website conversion optimization.
• Experience with marketing automation, CRM, and analytics platforms.
• Strong understanding of LinkedIn and B2B content distribution.
• Ability to operate independently with minimal supervision.
• Strong hands‑on experience with modern AI tools.

Mansioni

• Own the product website as a core acquisition and conversion channel.
• Improve positioning, messaging, information architecture, and copy.
• Build and launch landing pages for products, use cases, industries, campaigns, and competitors.
• Improve visitor → lead → demo conversion through continuous experimentation.
• Run A/B tests and conversion‑rate optimization initiatives.
• Analyze visitor behavior and identify funnel drop‑offs.
• Maintain and update marketing pages independently using modern web, no‑code, and AI tools.
• Work with product and engineering teams when deeper technical changes are required.
• Build and operate the product’s content engine.
• Own the company blog, industry insights, guides, case studies, research, product content, and newsletters.
• Turn internal expertise into high‑quality external content.
• Develop narratives around payment orchestration, performance, routing, retries, fraud, subscriptions.
• Create content for education and commercial intent.
• Repurpose ideas across formats and channels.
• Maintain a high quality bar for messaging and content.
• Own social media presence, with LinkedIn as primary channel.
• Develop and execute a consistent company content strategy.
• Public presence of leadership and experts.
• Create thought leadership content for executives.
• Identify industry conversations and opportunities.
• Grow a relevant audience of payments, fintech, product, and tech decision‑makers.

Conoscenze

Growth marketing

Content marketing

Demand generation

B2B SaaS

FinTech

Payments

SEO

Website conversion

Marketing automation

CRM

LinkedIn marketing

Descrizione del lavoro

Ruby Labs Ltd is seeking an experienced Growth Marketing Lead to own the digital presence of our high-scale B2B payments platform. You will drive positioning, content, and acquisition funnels from website to pipeline, collaborating with product, engineering, and sales to accelerate demand generation.

You will lead SEO, AI-enabled marketing, and content strategy, building landing pages, thought leadership, and a strong LinkedIn presence to reach payments, fintech, and technology decision‑makers.