Qualitative Research Project Lead (Hybrid)

Ipsos Türkiye; Maltepe; Hybrid; TRY 180,000 - 300,000; Full time

Benefits offered by this job

Hybrid working model

Seasonal Free Fridays

Birthday leave

Parental/marriage benefits beyond stat

Remote work up to 2 months per year

Sabbatical program

ESOMAR membership

Master’s language support

Learning and development opportunities

Rewards programs

Global career opportunities

Job summary

Ipsos Türkiye is seeking a Project Executive for the UU team to contribute to qualitative research projects, including focus groups, in-depth interviews and online studies. You will help translate consumer insights into actionable recommendations and support client communications.

The role requires a Bachelor's degree in a related field and 1–3 years of market research experience, with strong English skills and proficiency in PowerPoint and Excel. A hybrid work model is in place.

Qualifications

• Bachelor's degree in Psychology, Sociology, Marketing, Business Administration or related field.
• 1–3 years of professional market research experience
• Hands-on experience in qualitative market research including focus groups, in-depth interviews and online qualitative studies.
• Familiarity with qualitative research processes: discussion guides, fieldwork coordination, analysis and reporting.
• Ability to interpret consumer attitudes, motivations and behaviors and translate findings into insights.
• Good written and spoken English; able to contribute to reports and presentations.
• Strong analytical thinking, communication and presentation skills with attention to detail.

Responsibilities

• Contribute to qualitative research projects from understanding client brief to fieldwork, analysis and reporting.
• Support development of research approaches, discussion guides and qualitative materials.
• Participate in qualitative activities including focus groups, in-depth interviews and online studies.
• Analyze findings to identify consumer motivations and behavioral patterns.
• Transform findings into clear insights, compelling stories and actionable recommendations for clients.
• Prepare research reports and presentations communicating key findings.
• Support project coordination and collaborate with internal teams for high-quality, timely delivery.
• Contribute to client meetings and presentations to gain experience in research consultancy.
• Stay informed about consumer trends and Ipsos qualitative methodologies.

Skills

Qualitative research

Market research

English proficiency

MS Office

Education

Bachelor's degree in relevant field

Tools

PowerPoint

Excel

Job description

Ipsos Türkiye is seeking a Project Executive for the UU team to contribute to qualitative research projects, including focus groups, in-depth interviews and online studies. You will help translate consumer insights into actionable recommendations and support client communications.

The role requires a Bachelor's degree in a related field and 1–3 years of market research experience, with strong English skills and proficiency in PowerPoint and Excel. A hybrid work model is in place.