Product Marketing Supervisor: Growth & Insights Leader

Mavi; Fatih; On-site; TRY 700,000 - 1,100,000; Full time

Job summary

Mavi, a global lifestyle brand founded in Istanbul, is seeking a Product Marketing Supervisor to join its Marketing Department. You will analyze category performance, translate insights into actionable strategies, and act as a bridge between Category and Marketing teams to drive growth across markets.

In this role, you will use CRM, CX, and sales data to identify opportunities, shape campaigns, and coordinate cross-functional initiatives.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Economics, or a related field.
• Minimum 5+ years in brand management/marketing or category roles within retail organizations.
• Strong analytical mindset to interpret data and generate actionable insights.
• Experience with sales, market share, CRM or CX data.
• Excellent communication and cross-functional collaboration skills.
• Advanced MS Office skills, especially Excel and PowerPoint.

Responsibilities

• Analyze category performance, market trends, customer insights, and sales data to identify growth opportunities and strategic priorities.
• Translate analytical insights into actionable recommendations that support category growth and marketing effectiveness.
• Bridge between Category and Marketing teams to ensure alignment between category needs and marketing plans.
• Collaborate with Category teams to understand priorities, expectations, and business challenges.
• Leverage data sources such as market share, CRM, CX, and sales data to identify opportunities and support initiatives.
• Contribute to development and execution of communication plans aligned with category strategies and marketing priorities.
• Coordinate cross-functional collaboration to ensure smooth implementation of category-driven initiatives.
• Track project progress, coordinate with relevant teams, and support realization of opportunities.
• Participate in strategic discussions aimed at improving category performance and customer engagement.

Skills

Analytical mindset

Stakeholder management

Project management

Communication skills

Excel

PowerPoint

AI literacy

Education

Bachelor’s degree in Business Administration, Marketing, Economics, or related field

Tools

CRM software

Excel (tool)

PowerPoint (tool)

Job description

Mavi, a global lifestyle brand founded in Istanbul, is seeking a Product Marketing Supervisor to join its Marketing Department. You will analyze category performance, translate insights into actionable strategies, and act as a bridge between Category and Marketing teams to drive growth across markets.

In this role, you will use CRM, CX, and sales data to identify opportunities, shape campaigns, and coordinate cross-functional initiatives.