Product Marketing Supervisor

Mavi; Fatih; On-site; TRY 700,000 - 1,100,000; Full time

Job summary

Mavi, a global lifestyle brand founded in Istanbul, is seeking a Product Marketing Supervisor to join its Marketing Department. You will analyze category performance, translate insights into actionable strategies, and act as a bridge between Category and Marketing teams to drive growth across markets.

In this role, you will use CRM, CX, and sales data to identify opportunities, shape campaigns, and coordinate cross-functional initiatives.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Economics, or a related field.
• Minimum 5+ years in brand management/marketing or category roles within retail organizations.
• Strong analytical mindset to interpret data and generate actionable insights.
• Experience with sales, market share, CRM or CX data.
• Excellent communication and cross-functional collaboration skills.
• Advanced MS Office skills, especially Excel and PowerPoint.

Responsibilities

• Analyze category performance, market trends, customer insights, and sales data to identify growth opportunities and strategic priorities.
• Translate analytical insights into actionable recommendations that support category growth and marketing effectiveness.
• Bridge between Category and Marketing teams to ensure alignment between category needs and marketing plans.
• Collaborate with Category teams to understand priorities, expectations, and business challenges.
• Leverage data sources such as market share, CRM, CX, and sales data to identify opportunities and support initiatives.
• Contribute to development and execution of communication plans aligned with category strategies and marketing priorities.
• Coordinate cross-functional collaboration to ensure smooth implementation of category-driven initiatives.
• Track project progress, coordinate with relevant teams, and support realization of opportunities.
• Participate in strategic discussions aimed at improving category performance and customer engagement.

Skills

Analytical mindset

Stakeholder management

Project management

Communication skills

Excel

PowerPoint

AI literacy

Education

Bachelor’s degree in Business Administration, Marketing, Economics, or related field

Tools

CRM software

Excel (tool)

PowerPoint (tool)

Job description

Are you ready to be a part of this journey?

Mavi, incorporated in 1991 in Istanbul, is recognized as a highly successful global lifestyle brand, rooted in 34 years of denim expertise. Mavi has been publicly traded since 2017 and has a presence in 34 countries, including Turkiye, the USA, Canada, Germany, and Russia, selling its products through approximately ~4,000 points, including 498 Mavi shops.

Mavi’s trusted brand image translates into high quality and strong pricing power with products positioned between the upper end of the core and the premium segments of the ready-to-wear market. Perfect Fit philosophy guides Mavi in designing jeans that perfectly fit its customers’ lifestyles, body types, and quality expectations. Mavi ranks among the world’s leading premium denim brands and stands apart as the preferred lifestyle brand across female and male consumer segments.

We are looking for Product Marketing Supervisor to join our Marketing Department.

What will be expected of you in this role?

• Analyze category performance, market trends, customer insights, and sales data to identify growth opportunities and strategic priorities,
• Translate analytical insights into actionable recommendations that support category growth and marketing effectiveness,
• Act as a bridge between Category and Marketing teams to ensure alignment between category needs and marketing plans,
• Work closely with Category teams to understand their priorities, expectations, and business challenges,
• Leverage data sources such as market share, CRM, CX, and sales data to identify opportunities and support the development of impactful initiatives,
• Contribute to the development and execution of communication plans aligned with category strategies and marketing priorities,
• Support cross-functional collaboration across internal stakeholders to ensure smooth implementation of category-driven initiatives,
• Track project progress, coordinate with relevant teams, and support the realization of identified opportunities,
• Participate in strategic discussions and projects aimed at improving category performance and customer engagement.

Why you?

• Bachelor’s degree in Business Administration, Marketing, Economics, or a related field,
• Minimum 5+ years of relevant experience in either brand management/marketing roles within FMCG companies (e.g., Brand Manager or similar brand management roles) or category roles within retail organizations.
• Strong analytical mindset with the ability to interpret complex datasets and generate actionable insights,
• Experience working with business performance metrics such as sales, market share, customer insights, CRM, or CX data,
• Strong stakeholder management skills and the ability to collaborate with multiple teams in a dynamic environment,
• Highly organized, structured, and detail-oriented with strong project management capabilities,
• Excellent communication and interpersonal skills, with the ability to translate insights into clear business recommendations,
• A proactive, solution-oriented team player who is comfortable working cross-functionally,
• Strong digital and AI literacy with eagerness to explore new tools to enhance speed, accuracy, and quality of work,
• Advanced proficiency in Microsoft Office applications, especially Excel and PowerPoint.

You might be the team member we are looking for!

We can’t wait to meet unique, creative thinking, productive and innovative candidates, who match Mavi’s brand spirit and closely follow fashion and global trends.

*Driven by our “All Blue. All Better. For All.” strategy and empowered by our people-centric Mavi culture, we create a work environment where human rights are respected and diversity and differences are embraced. We promote gender equality and commit to equal opportunity in all our recruitment processes.

In line with our Diversity and Inclusion Policy, we select and recruit employees based on their professional competencies and qualifications, regardless of their age, gender, sexual orientation, race, skin color, language, religious belief, spiritual and political ideology, ethnicity, economic status and health condition, disability, physical appearance, lifestyle and what they wear and support them in unlocking their potential.