Product Marketing Manager

TAV Operation Services; Fatih; Hybrid; TRY 300,000 - 520,000; Full time

Benefits offered by this job

Professional growth in multinational

Learning and development platforms

Hybrid work model

Performance-based bonus

Private health insurance

Meal and transportation allowances

Birthday/ special leave

Job summary

TAV Operation Services in Turkey seeks a Product Marketing Manager to drive end-to-end product strategy, pricing, and go-to-market execution for premium airport lounge services. You will collaborate with design, operations, and sales to ensure cohesive brand messaging and superior guest experiences.

The role requires strong English, 7 years experience (5 in related area) and a track record in hospitality/travel; MS Office and Oracle ERP familiarity is a plus. A hybrid work model is offered.

Qualifications

• Bachelor’s degree required.
• 7 years experience, at least 5 in a similar area.
• Hospitality/travel sector experience is a plus.
• Excellent written and oral communication skills.
• Analytical, problem-solving and decision-making abilities.
• Proficient in MS Office and ERP (Oracle preferred).
• Advanced level of English written and spoken.

Responsibilities

• Design end-to-end customer journey to ensure premium experience.
• Develop and implement service/product strategies aligned with company vision and customer needs.
• Define product go-to-market strategy including sales channels and customer segmentation.
• Manage product-based P&L, budgeting and EBITDA for product groups.
• Innovate and enhance products & services to improve satisfaction and competitiveness.
• Monitor pricing strategy and product performance; adjust strategies as needed.

Skills

Strong communication

Analytical thinking

Problem-solving

Education

Bachelor’s degree

Tools

MS Office

Oracle ERP

Job description

We are proud to be a leading global operator in the non-aeronautical airport services sector. With a presence in 42 airports across 20 countries, we manage 89 luxurious lounges worldwide, offering an exceptional range of premium services tailored for discerning travelers. We’re on the lookout for a passionate Product Marketing Manager to join our dynamic team.

Purpose of Role

Responsible for the development, enhancement, and management of all products and services including core and ancillary under company brand hierarchy and to support promotional activities within the framework of developing the product/service in line with customer needs and meeting company KPI’s.

Responsibilities:

• Design an end-to-end customer journey to ensure a premium customer experience
• Develop and implement service/product strategies aligned with the company's vision and customer needs.
• Define a product go-to-market strategy for existing and new product and services including sales channel distribution and customer segmentation.
• Responsible for Product based P&L preparation and accountability for EBITDA for related product group including budget preparation and performance review
• Innovate and enhance all products & services to improve customer satisfaction and increase market competitiveness.
• Analyze and manage pricing strategy for each service / product design
• Collaborate with design & architect and operations teams to create a seamless airport lounge experience and premium services.
• Monitor customer feedback mechanisms and ensure continuous improvement based on customer insights.
• Monitor and analyze product performance, making adjustments to strategy and execution as necessary.
• Work closely with operation, sales, and customer service teams to ensure cohesive brand messaging and effective promotion of responsible product & services.
• Collaborate with external partners and vendors to ensure high-quality service delivery.
• Stay abreast of industry trends, competitive landscape, and emerging technologies in the lounge and hospitality sector.
• Ensure all products meet regulatory compliance and quality standards.
• Regularly review and update product offerings to maintain alignment with industry best practices.
• Regular performance check with Sales & Operations department to ensure proper Product Description in the market for prospect and existing customer and monitor yearly target realization

Qualifications

• Bachelor’s Degree
• 7 years experience, at least 5 years of experiences in a similar area
• Experience in hospitality / travel sector is a plus
• Ability to work in a fast-paced and multicultural environment
• Excellent written and oral communication skills
• Analytical, problem-solving, and decision-making skills.
• Experienced in MS Office applications, ERP applications (preferably Oracle)
• Advanced level of English written and spoken

What Do We Offer?

• Experience professional growth in a multinational setting, collaborating with global teams.
• Access opportunities for learning and development through a wide range of learning platforms.
• Enjoy the flexibility of a hybrid work model, balancing office and remote work.
• We offer a performance-based bonus system to reward your achievements.
• Benefit from private health insurance that prioritizes your well-being.
• Receive meal and transportation allowances to support your daily needs.
• Take advantage of additional paid leave for birthdays and special occasions.