Product & Digital Business Development Specialist

PınarOnline; Fatih; On-site; TRY 450,000 - 650,000; Full time

Job summary

PınarOnline is seeking a Product & Digital Business Development Specialist to shape web and mobile product strategies, refine user experiences, and lead AI-driven transformation projects. You will drive end-to-end digital product development, backlog management, and data-driven performance analytics across web, mobile web, and iOS/Android apps.

The role requires strong Agile proficiency, stakeholder collaboration, and a user-centric mindset.

Qualifications

• Bachelor's degree or higher in MIS, CS, or related fields.
• At least 3 years of digital product development or digital business development experience.
• Strong command of Agile / Scrum methodologies and project execution.
• End-to-end understanding of web and mobile product lifecycle.

Responsibilities

• Monitor web, mobile web, and mobile app performance and identify improvements.
• Contribute to backlog management; prepare user stories and requirements.
• Participate in sprint planning and coordinate with software, QA, and business analysis teams.
• Coordinate UAT and product release processes.
• Analyze new product ideas and revenue models to support digital growth.
• Track KPIs and user behavior using GA4, Adjust, Looker Studio; prepare reports.

Skills

Agile / Scrum

Data-driven mindset

Stakeholder management

User-centric

Education

MIS

Computer Engineering

Software Engineering

Industrial Engineering

Business Administration

E-Commerce

Marketing

Tools

Jira

Confluence

GA4

Adjust

Figma

Looker Studio

AI tools (ChatGPT, Claude)

Job description

Product & Digital Business Development Specialist

About the Role

As part of the digital transformation journey at Pınar, one of Turkey's leading brands, we are looking for a Product & Digital Business Development Specialist to shape the web and mobile product strategies of PınarOnline, perfect the user experience, and contribute to innovative business models and AI transformation projects!

In this role, you will take an active part in a dynamic and wide scope of responsibilities ranging from end-to-end digital product development processes and Product Backlog management to UI/UX enhancements and data-driven performance analytics.

Key Responsibilities

• Digital Product Management & Agile Processes:
• Monitor the performance of web, mobile web, and mobile app (iOS/Android) platforms and identify areas for continuous improvement.
• Contribute to Product Backlog management; prepare user stories and technical/functional requirement documents.
• Participate in Sprint planning and evaluation processes; maintain daily coordination with Software Development, QA/Test, and Business Analysis teams.
• Coordinate User Acceptance Testing (UAT) and product release processes.
• Digital Business Development & Innovation:
• Support the analysis of new product, service, and revenue model ideas that contribute to the company's digital growth targets.
• Regularly analyze industry trends, competitor applications, and benchmark studies to present actionable insights to management.
• Artificial Intelligence & Digital Transformation Projects:
• Play an active role in PınarOnline AI transformation projects (PoBo chatbot, recommendation systems, personalization, etc.) and process automation initiatives.
• Support the product adaptation process of emerging technologies.
• User Experience (UI/UX) & User Research:
• Collaborate with UI/UX Design Specialists to develop user journeys and information architecture.
• Coordinate usability testing and user research; establish action plans based on user feedback.
• Data Analytics & Reporting:
• Track product KPIs, mobile attribution data, and user behaviors using tools such as GA4, Adjust, and Looker Studio; prepare weekly and monthly product performance reports.

Qualifications

• Education: Bachelor's degree in Management Information Systems (MIS), Computer Engineering, Software Engineering, Industrial Engineering, Business Administration, E-Commerce, Marketing, or related fields.
• Experience: At least 3 years of experience in digital product development, product management, business analysis, or digital business development.
• Methodology & Technical Proficiency:
• Strong command of Agile / Scrum methodologies and hands-on experience executing projects within these frameworks.
• End-to-end understanding of web and mobile application (iOS & Android) Product Lifecycle Management.
• Active hands-on experience with Jira, Confluence, GA4, Adjust, and Figma.
• Proficiency in using Looker Studio and AI tools (ChatGPT, Claude, etc.).
• Strong analytical thinking and problem-solving skills.
• Excellent stakeholder management and communication skills to collaborate effectively with software, design, marketing, and operations teams.
• User-centric and data-driven mindset.
• Language: Professional fluency in English (written and verbal).