Product Content Specialist

FERASET; Turkey; Hybrid; TRY 300,000 - 420,000; Full time

Benefits offered by this job

Transportation allowance

Meal card

Health insurance

Learning budget

Competitive compensation

Job summary

FERASET, Istanbul-based AI startup, seeks a content-focused AI engineer to own in-product content across AI apps. You will craft prompts, build content pipelines, and land timely drops for holidays and cultural moments, working with Product, Design, Growth, Marketing, and AI teams.

You’ll track AI trends, turn user insights into concepts, and design scalable workflows that balance quality with AI costs, delivering fast, production-ready content at scale.

Qualifications

• Hands-on prompt engineering across image, video, audio, and text generation.
• Sharp visual eye to read composition and spot trend-driven aesthetics.
• Experience with node-based and workflow-based AI systems.
• Basic video and image editing with CapCut, Premiere Pro, Figma, or similar tools.
• Genuine obsession with the generative AI ecosystem and trying new tools.
• Cost awareness and FinOps mindset: weigh model choice and output against spend.
• Creativity that aligns with data, user behavior, and business goals.

Responsibilities

• Own the in-product content experience across our AI apps: style collections, cover visuals, AI Video, AI Photo, AI Audio, templates, and text-based experiences.
• Keep content surfaces fresh with new drops for holidays and cultural moments.
• Track social media, internet culture, AI trends, and competitor products to spot opportunities.
• Turn trends and user insights into content concepts, prompts, and production workflows.
• Test generative models across image, video, audio, and text to select the best model for each task.
• Produce, test, iterate, and launch quickly; let performance data decide next steps.
• Build localized content for different markets and land timely drops for events.
• Design scalable production pipelines balancing quality against AI costs.

Skills

Prompt engineering

Visual aesthetics

Node-based AI systems

Video editing

English communication

FinOps

Content operations

Tools

CapCut

Premiere Pro

Figma

Job description

FERASET is a fast-growing AI startup based in Istanbul, building globally successful mobile apps powered by AI. With 40M+ downloads, our products are consistently ranked among the top charts in multiple countries.Backed by a $4.5M seed investment from top-tier global VCs, we’re scaling rapidly and investing in both product and talent. We’re building long-term, deeply creative, and useful AI experiences across design, music, video, photo, and utility categories.If you’re looking to join a fast-moving, product-driven team and create apps loved by millions, you’re in the right place.

What You'll Be Doing

Own the in-product content experience across our AI apps: style collections, cover visuals, AI Video, AI Photo, AI Audio, templates, and text-based experiences.

Keep every content surface alive with fresh drops that feel current, not recycled.

Track social media, internet culture, emerging formats, AI trends, and competitor products to spot content opportunities before they peak.

Turn trends and user insights into content concepts, prompts, and production workflows that actually ship.

Test generative models across image, video, audio, and text to find the right model for each job. Know the difference between good output and great output.

Produce, test, iterate, and launch fast, then let performance data and user feedback decide what happens next.

Build localized content for different markets and land timely drops for holidays, cultural moments, and viral trends.

Design scalable, repeatable production pipelines with node-based and workflow-based AI systems, balancing quality against real AI costs.

Work side by side with Product, Design, Growth, Marketing, and especially the AI team to keep content aligned with product strategy and business goals.

What We're Looking For

• Hands-on prompt engineering experience across image, video, audio, and text generation and a clear point of view on which model wins at which task.
• A sharp visual eye: you can read composition, spot trend-driven aesthetics, and tell quality apart in AI-generated output.
• Experience with node-based and workflow-based AI systems, comfortable working with databases, structured data, and content systems.
• Basic video and image editing skills: CapCut, Premiere Pro, Figma, or whatever tool gets the cut done.
• Genuine obsession with the generative AI ecosystem: model providers, research labs, and whatever launched last week. You try new tools the day they drop.
• Cost awareness and a FinOps mindset: you weigh model choice, output volume, and quality against spend.
• Creativity that holds up against data, user behavior, and business goals, with the ownership to carry an idea from concept to launch to iteration.
• Proactive, self-directed, fast, focused, and responsive: comfortable working at a startup-style pace.
• Excellent written communication skills in English.
• Bonus points for experience with AI-powered consumer apps, content operations or creative production, localization across markets, Mixpanel or similar analytics tools, and a portfolio of AI-generated work.

Why FERASET?

We move fast. We care deeply about what we build. And we’re just getting started.

Here’s what makes us different:

• Impact at Scale - Your work will be used by millions of people across the globe.
• Ownership from Day 1 - Small team, big responsibility, no micromanagement.
• Product + AI = Magic - Build the future of creative tools powered by generative AI.
• Career Acceleration - Learn faster than anywhere else, grow with the company.
• A-Players Only - Work with the best of the best, like a championship team pushing each other to achieve greatness.
• Competitive Compensation - We offer highly competitive salaries and real recognition for real work.
• Commuting Support - Monthly transportation allowance for hybrid/office work.
• Meal Compensation - Daily meal card for a healthy and satisfying lunch.
• Private Health Insurance - Premium coverage to keep you safe.
• Learning Budget - Yearly education support to level up your skills.