Part-Time SEO & Content Marketing Lead

Nizmara Consulting & Executive Search; Fatih; Híbrido; TRY 344 000 - 620 000; Tempo parcial

Resumo da oferta

Nizmara Consulting & Executive Search is seeking an experienced SEO & content lead to own organic growth, from strategy through execution. This hands-on role covers SEO, WordPress operations, and content creation for English-language service pages and articles.

You will work directly with the founders to prioritise work, implement improvements and measure results across markets, balancing readability with search visibility.

Qualificações

• Proven experience independently managing SEO projects from strategy to implementation.
• Strong technical SEO expertise demonstrated by diagnosed and resolved issues.
• Excellent English writing and editing skills.
• Practical WordPress administration and troubleshooting experience.
• Working knowledge of HTML and CSS for straightforward website adjustments.
• Proficiency with GA4 and Google Search Console; familiarity with crawling tools.
• Experience building credible links and authority through outreach.
• Sound judgment when using AI tools and evaluating outputs.
• Strong prioritization, documentation and quality control skills.
• Preferably experience with B2B or international English-language websites.

Responsabilidades

• Own the SEO strategy, roadmap and execution across target markets.
• Conduct keyword research, search intent analysis and competitor research.
• Map keywords to pages, develop content clusters and prevent cannibalization.
• Optimize service, industry, regional and editorial pages; manage on-page elements.
• Identify link opportunities; manage outreach and evaluate link quality.
• Publish, format, interlink and maintain content in WordPress.
• Maintain GA4, Google Search Console and conversion tracking.
• Report completed work, performance and next steps concisely.
• Proactively identify and resolve problems without founder follow-up.

Conhecimentos

SEO project management

Technical SEO

English writing

WordPress administration

HTML & CSS basics

GA4 & Google Search Console

Screaming Frog crawling tools

Backlink outreach

AI tool judgment

Prioritization & documentation

Ferramentas

Screaming Frog

Ahrefs or Semrush

WordPress plugins

Descrição da oferta de emprego

Location: Hybrid

Commitment: Approximately 12–16 hours per week, with agreed availability

About Nizmara

Nizmara is an executive search and recruitment consultancy supporting companies across Turkey, Europe and the Middle East. We combine business experience, sector expertise and structured market research to help clients make critical leadership and hiring decisions.

We are looking for an experienced professional to take full ownership of our SEO, English-language content and WordPress operations.

The Role

You will manage our organic growth activities from strategy through implementation, replacing the need for a separate SEO agency.

This is a hands‑on ownership role. You will identify opportunities, set priorities, produce content, implement improvements and measure results. Working directly with our founding partners, you will turn limited strategic input into completed work with minimal day‑to‑day supervision.

KEY RESPONSIBILITIES:

SEO Strategy & Organic Growth

• Own the SEO strategy, roadmap and execution across our target markets.
• Conduct keyword research, search intent analysis and competitor research.
• Map keywords to pages, develop content clusters and prevent keyword cannibalization.
• Optimize service, industry, regional and editorial pages.
• Manage titles, meta descriptions, headings, URLs, internal links and image optimization.
• Identify relevant digital PR, backlink and authority‑building opportunities; manage outreach and evaluate link quality.
• Monitor search developments and assess opportunities across traditional and AI‑powered search.

Technical SEO

• Conduct regular technical audits and implement fixes.
• Manage crawlability, indexation, robots directives, XML sitemaps and canonical tags.
• Identify and resolve broken links, redirect chains, duplicate content and crawl errors.
• Implement and validate structured data.
• Assess and improve mobile usability, page speed and Core Web Vitals.
• Manage SEO requirements during URL changes, redesigns and migrations.
• Monitor Google Search Console issues and investigate changes in organic performance.
• Resolve issues directly where possible and own specialist coordination through completion when development or hosting support is required.
• Develop and maintain an editorial calendar aligned with commercial priorities.
• Research, write and edit English‑language service pages, articles, guides and other relevant content.
• Create content for CEOs, CHROs, boards and hiring decision‑makers.
• Turn short conversations with our founding partners into original, useful content that reflects Nizmara’s experience.
• Maintain a clear, credible brand voice while balancing search visibility with readability.
• Use LLM tools effectively for research, drafting and editing, with full responsibility for factual accuracy, originality and final quality.
• Publish, format, interlink and maintain content in WordPress.

WordPress Operations & Website Management

• Own routine WordPress administration and website maintenance.
• Work confidently with page builders, themes, plugins and SEO tools.
• Create and update pages, templates, navigation, forms and media.
• Manage updates, backups, staging checks and rollback procedures.
• Diagnose plugin conflicts, layout issues and common website errors.
• Manage caching and image optimization, coordinating with hosting support where necessary.
• Check desktop and mobile layouts, forms and conversion journeys after changes.
• Maintain appropriate access controls and follow safe deployment practices.

Analytics, Reporting & Delivery

• Maintain GA4, Google Search Console and conversion tracking.
• Track relevant organic traffic, qualified enquiries and commercial outcomes.
• Maintain a prioritized backlog and clear delivery schedule.
• Report completed work, performance, issues and next steps concisely.
• Proactively identify and resolve problems without repeated follow‑up from the founders.

What We Are Looking For

• Proven experience independently managing SEO projects from strategy to implementation.
• Strong technical SEO expertise, supported by examples of issues you have diagnosed and resolved.
• Excellent English writing and editing skills.
• Practical WordPress administration and troubleshooting experience.
• Working knowledge of HTML and CSS, with the ability to make straightforward website adjustments.
• Proficiency with GA4, Google Search Console, a crawling tool such as Screaming Frog, and a research platform such as Ahrefs or Semrush.
• Experience building credible links and authority through relevant outreach.
• Sound judgment when using AI tools and evaluating their outputs.
• Strong prioritization, documentation and quality control skills.
• Preferably, experience with B2B services, professional services or international English‑language websites.

What Success Looks Like

Within the first 90 days, you will have:

• Established a verified baseline and prioritized SEO roadmap.
• Addressed critical technical and WordPress issues.
• Improved priority commercial pages.
• Established a consistent content research, production and publishing process.
• Verified measurement of qualified website enquiries.
• Created a reliable working rhythm that requires limited founder involvement.

We value clear judgment, consistent delivery, measurable progress and ownership.