Search Engine Optimization (SEO) Specialist

Catalysor; Beşiktaş; On-site; TRY 1,395,348 - 2,325,581; Full time

Job summary

Catalysor, a leading data-driven growth agency founded in 2015, is looking for a Search Engine Optimization (SEO) Specialist to enhance client engagement and drive traffic. The role involves creating and executing tailored SEO strategies while utilizing tools like Google Analytics.

Candidates should have a Bachelor’s degree and familiarity with SEO tools, strong communication skills, and a basic understanding of digital marketing concepts. This position is full-time and located in Beşiktaş, Turkey.

Qualifications

• Bachelor’s degree or equivalent experience.
• High attention to detail and ability to meet deadlines.
• Experience with main SEO tools.
• Good communication skills for technical and non-technical audiences.
• Experience in Excel for marketing purposes.
• Basic understanding of growth marketing and data analysis.
• Basic understanding of HTML, CSS & JavaScript.

Responsibilities

• Drive relevant traffic and leads by performing keyword research.
• Create and execute SEO strategies aligning with business goals.
• Measure strategy results using various tools.
• Monitor and report performance to clients.
• Develop SEO strategies aligned with client goals.
• Work with copywriters to create content for marketing.
• Act as the lead contact for assigned clients’ marketing needs.
• Track and analyze key metrics to generate actionable insights.

Skills

SEO tools

Communication skills

Excel (pivot tables, VLOOKUP)

HTML, CSS & JavaScript understanding

Education

Bachelor’s degree or equivalent experience

Tools

Google Analytics

Google Search Console

Data Studio

Job description

Search Engine Optimization (SEO) Specialist

Full‑time

Founded in 2015, Catalysor is a data‑driven growth agency that helps brands sell more and achieve excellent results on digital platforms. We develop different strategies for each client, considering digital trends and consumer behavior. To reach the right people at the right time, we monitor and measure every data point to analyze and report.

Responsibilities

• Drive relevant traffic and leads for our clients by performing keyword research, competitive analysis, and executing content optimization and link building strategies.
• Create and execute search engine optimization strategies for multiple clients that align with their business goals.
• Measure results of your strategies with tools such as Google Analytics, Google Search Console, and other third‑party SEO tools.
• Monitor and report performance of traffic, rankings, conversions, and other trends to our clients through email, phone calls, and in‑person meetings.
• Think creatively with your team to develop SEO strategies that are aligned with clients’ business goals.
• Develop inbound marketing strategies and work with copywriters to create blog entries, social media posts, and premium content aimed at driving traffic, lead generation, online visibility, and user engagement.
• Act as the lead point of contact and trusted advisor for all matters specific to the assigned clients’ marketing needs.
• Track, report, and analyze key account metrics weekly, monthly, and quarterly. Generate Data Studio reports and turn them into actionable insights that accelerate performance.

Qualifications

• Bachelor’s degree or equivalent experience.
• High attention to detail and the ability to set and hit project deadlines.
• Experience with main SEO tools.
• Good communication skills (technical and non‑technical audiences).
• Experience in Excel for marketing purposes (pivot tables, VLOOKUP, basic modeling).
• Basic understanding of growth marketing, digital media, and data analysis.
• Basic understanding of HTML, CSS & JavaScript.