On Premise Marketing Manager

Red Bull; Fatih; On-site; TRY 90,000 - 140,000; Full time

Job summary

Red Bull is seeking an On Premise Marketing Manager to lead the development and execution of brand initiatives within the On Premise environment. You will translate global strategy into local activations, collaborating with the national brand team to extend campaigns and create impactful experiences for both B2B and B2C audiences.

You will identify insights, translate them into actionable strategies, and support initiatives that drive growth and brand relevance in the On Premise sector across

Qualifications

• 3-4 years of FMCG marketing experience in a commercial environment.
• Solid On Premise (HORECA) trade marketing experience.
• Experience in event management and activation execution.
• Strong commercial acumen with knowledge of sales and financial drivers.
• Proven ability to translate insights into actionable marketing plans.
• Experience managing external agencies and production partners.
• Advanced analytical skills for interpreting consumer, sales, and customer data.
• Excellent communication and stakeholder management.

Responsibilities

• Develop, implement and drive On Premise brand initiatives.
• Collaborate with national brand team to extend campaigns into activations.
• Develop national consumer activation strategies across touchpoints.
• Co-create engaging content with agencies for segments, accounts and events.
• Translate insights into scalable concepts and actions.
• Work with Sales, Brand and other stakeholders to ensure aligned execution.
• Manage projects end-to-end from ideation to execution.
• Identify opportunities, trends to improve impact.

Skills

FMCG marketing

On Premise trade marketing

Event management

Activation execution

Commercial acumen

Agency management

Stakeholder management

Analytical skills

MS Office & digital tools

Tools

MS Office

Job description

The On Premise Marketing Manager is responsible for developing, implementing and driving initiatives that build the Red Bull brand and increase share of mind within the On Premise environment. The role acts as a strong cross-functional collaborator, working closely with key stakeholders to maximize the impact of image-building and consumption-driving initiatives.

The On Premise Marketing Manager plays a key role in bringing global strategy and guidance to a local level with the right initiatives, projects and events both B2B and B2C.

As a contributor to the annual On Premise Marketing business plan, the role identifies insights, translates them into actionable strategies and supports the development of impactful initiatives that drive sustainable business growth.

On Premise Consumer Marketing Management

Execute and adapt international consumer marketing initiatives to local market needs, ensuring strong relevance in the On Premise environment

Collaborate closely with the national brand team to extend national campaigns into impactful On Premise activations

Develop national consumer activation strategies across physical and digital touchpoints

Co-create engaging and high-impact content with agencies for different segments, accounts and events

On Premise Industry Marketing Management

Develop industry marketing plans to reach the right stakeholders and decision makers in the On Premise business.

Adapt global industry concepts to local level and amplify the impact of them with the right integrations.

Develop hospitality concepts for both consumers and industry stakeholders to offer Red Bull experiences to these consumers.

Develop and lead concepts for industry staff and offer them a comprehensive training plan.

On Premise Business Impact & Cross-Functional Collaboration

Contribute to the growth of the On Premise business by developing initiatives that increase consumption and brand relevance

Support the achievement of key business KPIs such as distribution, visibility and consumption

Translate consumer, customer and trade insights into scalable concepts and strategic actions

Work closely with Sales, Brand and other stakeholders to ensure aligned and impactful execution

Take ownership of selected initiatives, managing projects end-to-end from ideation to execution

Identify new opportunities, trends and ideas to continuously improve impact in the On Premise environment

3-4 years of experience in FMCG marketing within a commercial environment

Solid experience in On Premise (HORECA) trade marketing is required

Experience in event management and activation execution

Strong commercial acumen with an understanding of sales and financial drivers

Proven ability to translate insights into actionable marketing plans

Experience managing external agencies and production partners

Strong understanding of field dynamics and ability to translate strategy into effective execution

Strategic and innovative thinking with a hands-on, solution-oriented mindset

Entrepreneurial approach with strong ownership and accountability

Proven ability to manage projects end-to-end, from ideation to execution and evaluation

Strong stakeholder management skills with the ability to collaborate across marketing, sales and external partners

Advanced analytical skills with the ability to interpret consumer, sales and customer data

Performance-driven mindset with the ability to track, evaluate and optimize marketing activities

Excellent communication, negotiation and stakeholder management skills

Ability to combine creative thinking with practical execution to deliver impactful initiatives

Proficiency in MS Office; comfortable working within digital tools and platforms

"Living" the Red Bull Culture and Company Values

Create "kindred spirits".

Have a "can-do" attitude and talk about opportunities instead of challenges.

Be an active ambassador for the Red Bull brand and product in front of the team and the On Premise Network.

Have an entrepreneur approach, adapt to a growth mindset.