On Premise Brand & Activation Manager

Red Bull; Fatih; On-site; TRY 90,000 - 140,000; Full time

Job summary

Red Bull is seeking an On Premise Marketing Manager to lead the development and execution of brand initiatives within the On Premise environment. You will translate global strategy into local activations, collaborating with the national brand team to extend campaigns and create impactful experiences for both B2B and B2C audiences.

You will identify insights, translate them into actionable strategies, and support initiatives that drive growth and brand relevance in the On Premise sector across

Qualifications

• 3-4 years of FMCG marketing experience in a commercial environment.
• Solid On Premise (HORECA) trade marketing experience.
• Experience in event management and activation execution.
• Strong commercial acumen with knowledge of sales and financial drivers.
• Proven ability to translate insights into actionable marketing plans.
• Experience managing external agencies and production partners.
• Advanced analytical skills for interpreting consumer, sales, and customer data.
• Excellent communication and stakeholder management.

Responsibilities

• Develop, implement and drive On Premise brand initiatives.
• Collaborate with national brand team to extend campaigns into activations.
• Develop national consumer activation strategies across touchpoints.
• Co-create engaging content with agencies for segments, accounts and events.
• Translate insights into scalable concepts and actions.
• Work with Sales, Brand and other stakeholders to ensure aligned execution.
• Manage projects end-to-end from ideation to execution.
• Identify opportunities, trends to improve impact.

Skills

FMCG marketing

On Premise trade marketing

Event management

Activation execution

Commercial acumen

Agency management

Stakeholder management

Analytical skills

MS Office & digital tools

Tools

MS Office

Job description

Red Bull is seeking an On Premise Marketing Manager to lead the development and execution of brand initiatives within the On Premise environment. You will translate global strategy into local activations, collaborating with the national brand team to extend campaigns and create impactful experiences for both B2B and B2C audiences.

You will identify insights, translate them into actionable strategies, and support initiatives that drive growth and brand relevance in the On Premise sector across