Marketing Partner: Patient-Centric Pharma Campaigns

Roche; Fatih; On-site; TRY 180,000 - 240,000; Full time

Job summary

Roche is seeking a Marketing Partner to drive patient-centric strategies across Breast Cancer and Ophthalmology. You will collaborate with PJPs, HSPs, and cross-functional teams to shape and execute commercial plans that deliver meaningful value for patients and the business.

You will coordinate omnichannel campaigns, content development, and LAB processes, ensuring timely launch readiness and KPI tracking.

Qualifications

• Bachelor’s degree in a related field.
• 1–3 years of marketing experience.
• Fluent in English and Turkish.

Responsibilities

• Drive end-to-end marketing activities across Breast Cancer and Ophthalmology.
• Support omnichannel campaign execution and Veeva/ROME workflows and approvals.
• Coordinate content development, adaptation, and deployment across channels.
• Coordinate LAB processes and cross-functional stakeholders to accelerate execution.
• Support congresses and key customer activation preparation and follow-up.
• Track sales, campaign, and other KPIs, and support performance monitoring.
• Ensure timely execution of launch plans and key marketing milestones.
• Create stronger operational discipline and connectivity across marketing activities.

Skills

Analytical thinking

Cross-functional work

Marketing strategy

Education

Bachelor’s degree in Engineering/Life Sciences/Business/Economics

Tools

Veeva CRM

Job description

Roche is seeking a Marketing Partner to drive patient-centric strategies across Breast Cancer and Ophthalmology. You will collaborate with PJPs, HSPs, and cross-functional teams to shape and execute commercial plans that deliver meaningful value for patients and the business.

You will coordinate omnichannel campaigns, content development, and LAB processes, ensuring timely launch readiness and KPI tracking.