Brand Manager (Oncology Experienced)

AbbVie; Fatih; On-site; TRY 300,000 - 420,000; Full time

Job summary

AbbVie in Turkey is seeking an experienced Brand Manager to lead commercial initiatives within the solid tumor area. You will translate market insights into impactful brand strategies and work cross-functionally to shape patient-focused plans that improve outcomes.

The role requires oncology experience, strong communication and planning skills, and the ability to manage KOL relationships and training for the sales force.

Qualifications

• 2+ years of brand manager or product manager experience in oncology.
• Advanced written and spoken English.
• Excellent presentation, planning and organization skills.
• Strong analytical, strategic thinking and decision-making abilities.

Responsibilities

• Develop Brand/Commercial strategies and tactical plans including pre-marketing period, defining specific timelines, budgets and stakeholder responsibilities.
• Prepares and implements tactical plans, communicates clearly and assigns responsibilities to cross-functional teams.
• Manage communications with sales force and cross-functional team to ensure marketing objectives are met.
• Diagnose and analyze brand, market and competitors through customer insights and segmentation.
• Coordinate development of sales objectives, advertising, promotion programs, public relations and market research activities.
• Maintain credibility and reputation among key opinion leaders and HCPs.
• Develop, implement and update product trainings to sales force on an ongoing basis.

Skills

Brand management

Oncology

English

Presentation

Strategic thinking

Cross-functional

Education

Bachelor's degree (Business/ Economics/ Engineering/ Pharmacy)

Job description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

We are seeking an experienced and strategic Brand Manager to join our oncology team and lead commercial initiatives within the solid tumor area. The ideal candidate will bring strong oncology commercial expertise, a deep understanding of the evolving solid tumor landscape, and the ability to translate market insights, customer needs, and business opportunities into impactful brand strategies. In this role, you will collaborate cross-functionally to shape and execute innovative, patient-focused plans that drive brand performance and support improved outcomes for patients.

• Develop Brand/Commercial strategies and tactical plans including pre-marketing period, defining specific timelines, budgets and stakeholder responsibilities, aligned with Brand planning process and Brand team direction.
• Prepares and implements tactical plans, communicates clearly and propose responsibilities allocation to cross-functional team members and in-field team (eg. product messaging by Physician segment).
• Manage communications with sales force and cross-functional team to ensure marketing objectives are met.
• Diagnose and analyze brand, market and competitors through gathering customer insights and competitive information; identifying drivers and refining segmentation according to customer needs.
• Coordinate the development of sales objectives, strategies, advertising, promotion programs, public relations and market research activities and ensure their execution.
• Maintain and develop credibility and reputation among key opinion leaders and HCPs.
• Develop, implement and update product trainings to sales force on an ongoing basis.

Qualifications

• Bachelor's degree, preferably in Business Administration, Economics, Engineering, Pharmacy or related fields,
• Minimum 2 years of brand manager / product manager experience in oncology area is must,
• Advanced level in written and spoken English,
• Excellent presentation, planning and organization skills,
• Strong analytical & strategic thinking & decision-making skills,
• Understanding of the health care environment, the market, the full range of customer and stakeholder needs
• Ability to translate strong patient empathy into patient-centric strategic plans and tactics including focus effectively on tailoring messages to target audience,
• High level of customer understanding and focus,
• Excellent KOL management & communication skills
• Ability to effectively manage projects to ensure successful delivery of marketing-led initiatives,
• Ability to achieve results in cross-functional teams; takes ownership of work and effectively coordinates tasks,
• Strong innovative attitude, lateral thinking and project orientation.

Additional Information

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html