Marketing Manager, Turkey

Uber; Fatih; On-site; TRY 600,000 - 800,000; Full time

Job summary

Uber’s regional marketing team in Turkey leads region-specific campaigns, aligning local priorities with the global brand. The role focuses on understanding markets, shaping growth strategies, and coordinating with agencies and internal teams to deliver impactful activations.

The position requires strong analytical thinking, Turkish and English fluency, and 5+ years in marketing or related fields, with preference for global brand experience. Office presence is commonly expected.

Qualifications

• Experience in consumer marketing with a track record of delivering results in a fast-paced, data-driven environment.
• Strong business acumen; capable of strategic and analytical thinking.
• Curiosity and creativity to generate user growth and strengthen brand.
• Customer-centric mindset and ability to translate customer interactions into brand value.
• High quality standards, productivity, and results orientation.
• Experience managing creative and media agencies.
• Proactive, self-motivated, and able to work independently or in teams.
• Native Turkish speaker with English fluency.

Responsibilities

• Develop market priorities and craft marketing strategies aligned with market and global brand strategy.
• Analyze market state and user insights to inform plans.
• Identify local marketing needs and opportunities aligned with business goals.
• Localize and/or pulse up brand marketing initiatives for the market.
• Coordinate with agencies, media teams, and cross-functional partners on campaigns.
• Develop tactics and activations across owned and external channels.
• Collaborate with research and analytics to drive learning and measurement.

Skills

Consumer marketing

Strategic thinking

Analytical skills

Turkish fluency

English fluency

Agency management

Communication skills

Independent mindset

Education

Bachelor’s degree in Marketing or related field

Advanced degree (preferred)

Job description

About The Role

Uber's regional marketing teams play a vital role in building deep connections with the markets and communities we serve. As the frontline of our business, they collaborate with cross-functional partners to bring our products and brand strategy to life. Working with both regional and global stakeholders, they define priorities, lead region-specific marketing efforts, and execute global initiatives with local relevance.

About The Role

Uber's regional marketing teams play a vital role in building deep connections with the markets and communities we serve. As the frontline of our business, they collaborate with cross-functional partners to bring our products and brand strategy to life. Working with both regional and global stakeholders, they define priorities, lead region-specific marketing efforts, and execute global initiatives with local relevance.

What You’ll Do

• Develop a strategic understanding of market priorities (business targets, P&L priorities, user segmentation, etc.), and generate marketing strategies and plans that align with both the market priorities and the global brand strategy.
• Analyze the state of the market and brand, and develop a deep understanding of users.
• Identify local marketing needs and opportunities aligned with business priorities.
• Develop, localize, and/or pulse up brand marketing initiatives that align with the market needs and global brand strategies.
• Work with key stakeholders to develop and execute campaigns, including: creative agencies, media teams, central marketing, research & data science, performance marketing, comms, policy, Ops, etc.
• Develop tactics and activations across owned and non-owned channels.
• Drive the learning agenda with the research and analytics teams to uncover needed insights and measurement plans.
• Explore, assess, and manage brand sponsorships with external partners, figuring out ways in which we can develop joint marketing activities and co-marketing plans.

Basic Qualifications

• Consumer marketing or related experience with a successful record of delivering exceptional business results in a fast paced data driven environment.
• Strong business acumen and ability to think strategically and analytically.
• Curiosity and creativity. Full of fresh ideas to generate user growth and build the brand.
• A strong customer-centric mindset - you are always thinking about how our customers interact with the brand.
• High bar for quality, productivity, and delivering results.
• Experience managing creative and media agencies.
• A constructive mindset that takes initiatives in a constantly-changing work environment.
• Excellent written and verbal communication skills.
• Excellent organizational skills to juggle tasks without losing sight of the highest priorities and a desire to create and build new processes to enable organizational efficiencies.
• Hands‑on and solution‑driven mindset to operationalize projects quickly.
• Self‑motivation and drive. Ability to work well independently and within a group setting to push projects to completion.
• Native Turkish speaker with fluency in English.
• At least 5 years of experience in marketing or a related field.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, or similar - advanced degree is a plus.
• Experience creating regional marketing strategies and plans.
• Experience working for a global brand.

Ready to Ride?

This isn't the kind of place where you follow a playbook - it's where you help write one. If you're driven by impact, energized by challenge, and ready to shape how the world moves - we'd love to hear from you.

You may be eligible for bonuses, equity, and other compensation, as well as a range of benefits. Explore our benefits.

Offices remain key to collaboration and Uber's culture. Unless approved for full remote work, employees must spend at least 50% of their time in-office. Some roles, like those at greenlight hubs, require full-time in-office presence. Ask your Recruiter for details about this role's requirements.

Uber is proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form.