Brand Lead

GSK; Fatih; Hybrid; TRY 900,000 - 1,350,000; Full time

Job summary

GSK Türkiye is seeking a Brand Lead to shape local brand strategy and drive integrated campaigns across healthcare professionals and patients. You will work with medical, sales, market access, and global teams to align plans with regional priorities and ensure compliant execution of campaigns.

The role emphasizes data-driven insights, stakeholder engagement, and a hybrid working model. Fluent Turkish and strong English are required to collaborate effectively in a global context.

Qualifications

• Bachelor’s degree in life sciences, engineering, marketing, business, or a related field.
• Proven experience delivering integrated or multichannel marketing campaigns.
• Strong understanding of customer segmentation, customer journeys, and healthcare professional engagement.
• Excellent communication and stakeholder management skills in cross-functional teams.
• Fluent in Turkish and good working knowledge of English.

Responsibilities

• Develop and own the local brand strategy and annual plan aligned with regional and global priorities.
• Use customer and market insights to design integrated campaigns for healthcare professionals and patients across multiple channels.
• Adapt and execute global campaigns locally, ensuring compliance with laws, codes of promotion, and company policies.
• Collaborate effectively with cross-functional teams including medical, sales, market access, and supply partners.
• Monitor performance through clear key performance indicators, analyze results, and inform decisions to improve brand impact.
• Manage relationships with external experts, key accounts, and patient groups to strengthen engagement and gather insights.

Skills

Multichannel marketing

Customer segmentation

Healthcare professional engagement

Communication & stakeholder management

Turkish language fluency

English working knowledge

Education

Bachelor’s degree in life sciences, engineering, marketing, business, or related field

Tools

Analytics tools

Digital platforms

Job description

GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems. Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.

Brand Lead Join a team where your strategic thinking and creativity will directly shape how we engage healthcare professionals and patients. As Brand Lead, you will develop clear, insight-driven plans and run integrated campaigns that improve health outcomes. You will collaborate closely with colleagues across medical, sales, market access, and global teams. We look for a proactive, curious, and collaborative person who wants to grow their skills while making a meaningful impact. This role offers you the chance to advance your career by contributing to GSK’s mission of uniting science, technology, and talent to get ahead of disease together.

Responsibilities

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Develop and own the local brand strategy and annual plan aligned with regional and global priorities.
• Use customer and market insights to design integrated campaigns for healthcare professionals and patients across multiple channels.
• Adapt and execute global campaigns locally, ensuring compliance with laws, codes of promotion, and company policies.
• Collaborate effectively with cross-functional teams including medical, sales, market access, and supply partners.
• Monitor performance through clear key performance indicators, analyze results, and inform decisions to improve brand impact.
• Manage relationships with external experts, key accounts, and patient groups to strengthen engagement and gather insights.

Why You?

Basic Qualification

• Bachelor’s degree in life sciences, engineering, marketing, business, or a related field.
• Minimum 2 years’ experience in pharmaceutical brand management, marketing, or commercial roles.
• Proven experience delivering integrated or multichannel marketing campaigns.
• Strong understanding of customer segmentation, customer journeys, and healthcare professional engagement.
• Excellent communication and stakeholder management skills in cross-functional teams.
• Fluent in Turkish and good working knowledge of English.

Preferred Qualification

• Experience in specialty therapeutic areas such as respiratory, and similar.
• Experience working with regional or global brand teams.
• Familiarity with analytics tools and using data to make informed decisions.
• Experience managing external expert relationships, key accounts, or reimbursement processes.
• Knowledge of regulatory and promotional codes specific to Türkiye.
• Experience with digital platforms, patient support programs, or call center initiatives.

Working model

This role is based in Türkiye and offers a hybrid working model. Regular presence in the office is expected. Travel within Türkiye may be required up to 40% of the time.

What You Will Bring

• A collaborative mindset and the ability to build strong working relationships.
• A focus on delivering results that improve patient outcomes.
• Curiosity and willingness to learn and adapt in a dynamic environment.
• Clear, direct communication skills with the ability to influence at all levels.

We welcome applicants from all backgrounds and encourage applications that support our culture of inclusion.

Why GSK?

You will join a team focused on patient outcomes and scientific excellence. You will have development opportunities and access to global expertise. You will work in a supportive environment that values inclusion, respect and open feedback. If you are ready to use your clinical knowledge and relationship skills to make a difference, please apply today. We welcome applicants from all backgrounds.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

#LI-Hybrid Skills Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most.

Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

As an Inclusive employer, we encourage you to reach out if you need any adjustments during the recruitment process. Please contact our Recruitment Team at [e-mail] to discuss your needs. Please note should your enquiry not relate to adjustments; we will not be able to support you through these channels GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, colour, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

We are a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive.

Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years. Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. Find out more on our career site.