Marketing Manager

AppNation; Turkey; Hybrid; TRY 600,000 - 800,000; Full time

Job summary

AppNation is seeking a Marketing Manager to drive growth for our flagship AI-powered app in the highly competitive translation space. You will own performance marketing across Google, Apple Search Ads, Meta, and TikTok, while partnering with Product, Creative, and Data teams to run experiments and optimize campaigns for scalable user acquisition and retention.

The role emphasizes ownership of the growth funnel, collaboration with cross-functional teams, and the exploration of new channels to

Qualifications

• 3+ years of experience managing user acquisition campaigns for mobile apps across iOS and Android.
• Proven expertise with major UA platforms such as Google Ads, Apple Search Ads, Meta, and TikTok Ads.
• Hands-on experience with Apple Search Ads and/or ASO is strongly preferred.
• Strong understanding of mobile attribution, SKAN, and performance marketing principles.
• Strong analytical skills with the ability to interpret data, identify opportunities, and turn insights into growth decisions.
• Experience developing creative strategies and collaborating with design teams to improve ad performance.
• Strong ownership mindset with the ability to manage budgets, prioritize tasks, and scale multiple products.
• Fluent in English with strong communication skills.

Responsibilities

• Plan, execute, and optimize multi-channel user acquisition campaigns across Google Ads, Apple Search Ads, Meta, TikTok, and other growth platforms.
• Drive Apple Search Ads performance and contribute to ASO efforts, aligning paid and organic strategies to maximize store visibility and conversion.
• Shape ad concepts and messaging together with the Creative team, defining hypotheses, and turning performance insights into actionable improvements.
• Analyze campaign performance using MMPs (AppsFlyer/Adjust), dashboards, and key metrics such as ROAS, LTV, and retention.
• Take ownership of the growth funnel, from install to subscription, optimizing for long-term revenue and monetization.
• Collaborate closely with Product teams to translate marketing insights into better user experiences and business outcomes.
• Build strong platform partnerships and explore new channels, strategies, and experiments to unlock scalable growth opportunities.

Job description

Описание:

We build AI-powered mobile apps that reach millions of users worldwide. Since 2021, AppNation has been creating products across AI, productivity, and mobile experiences. Our apps, including Genie, Translate AI, and Arch, have reached 90M+ users globally and ranked among the top apps in 30+ countries. We are a team of builders: designers, engineers, and marketers who move fast, take ownership, and create products used by millions. We're looking for a Marketing Manager to drive the growth of one of our flagship AI-powered apps, a top performer in the highly competitive AI translation category with millions of users worldwide. You'll be fully dedicated to this product and take ownership of its performance marketing, partnering with our marketing team to scale user acquisition efficiently. In close collaboration with Product, Creative, and Data teams, you'll run experiments, optimize campaigns, and uncover new opportunities to maximize business impact.

Задачи:

Plan, execute, and optimize multi-channel user acquisition campaigns across Google Ads, Apple Search Ads, Meta, TikTok, and other growth platforms. Drive Apple Search Ads performance and contribute to ASO efforts, aligning paid and organic strategies to maximize store visibility and conversion. Shape ad concepts and messaging together with the Creative team, defining hypotheses, and turning performance insights into actionable improvements. Analyze campaign performance using MMPs (AppsFlyer/Adjust), dashboards, and key metrics such as ROAS, LTV, and retention. Take ownership of the growth funnel, from install to subscription, optimizing for long-term revenue and monetization. Collaborate closely with Product teams to translate marketing insights into better user experiences and business outcomes. Build strong platform partnerships and explore new channels, strategies, and experiments to unlock scalable growth opportunities.

Требования:

3+ years of experience managing user acquisition campaigns for mobile apps across iOS and Android. Proven expertise with major UA platforms such as Google Ads, Apple Search Ads, Meta, and TikTok Ads. Hands-on experience with Apple Search Ads and/or ASO is strongly preferred. Solid understanding of mobile attribution, SKAN, and performance marketing principles (AppLovin and Web-to-App experience are a plus). Strong analytical skills with the ability to interpret data, identify opportunities, and turn insights into growth decisions. Experience developing creative strategies and collaborating with design teams to improve ad performance. Strong ownership mindset with the ability to manage budgets, prioritize tasks, and scale multiple products. Fluent in English with strong communication skills.

Условия:

Build and scale products reaching millions of users globally. Work with talented people in a fast-moving AI-first environment. Take ownership and see your impact directly in the products you build. Grow quickly with opportunities to lead projects and shape technical decisions. Enjoy competitive compensation and benefits, including private health insurance public podnow, meal and commute support relocation support and flexible working options.