Marketing Lead

Lyrebird Studio; Fatih; Presencial; TRY 600 000 - 900 000; Tempo integral

Resumo da oferta

Lyrebird Studio is seeking a senior digital marketing leader to own and drive growth across a mobile app portfolio. You will design and execute performance campaigns, manage budgets, and optimize channels to maximize ROAS and LTV.

Collaboration with Product, Data and Creative teams will be key to aligning initiatives with business goals. You should have 5+ years in digital marketing for mobile apps, strong knowledge of Meta, Google, Apple Ads, plus experience with AppsFlyer or Adjust.

Qualificações

• Bachelor's or Master's degree in Business/Marketing/Engineering or related field.
• 5+ years in digital marketing, performance marketing or user acquisition.
• Proven track record in developing and executing marketing strategies.
• Strong knowledge of Meta, Google, Apple Ads and other channels.

Responsabilidades

• Develop and lead marketing and user acquisition strategies for growth.
• Plan, manage, and optimize performance campaigns across platforms.
• Own budgets and allocate resources to maximize ROI and profitability.
• Monitor performance and improve ROAS, CPI, CAC, and LTV.
• Manage MMP setups, deep linking, event mapping and media integrations.
• Guide creative strategy with design teams and stakeholders.
• Identify new channels and growth opportunities in the mobile market.
• Collaborate with Product, Data and Creative to align marketing goals.
• Establish KPIs, track and provide actionable insights for decisions.
• Mentor and develop the marketing team; foster experimentation and data-driven culture.

Conhecimentos

Performance marketing

User acquisition

Campaign optimization

MMPs (AppsFlyer/Adjust)

Data analysis

English communication

Leadership

Budget management

Strategic thinking

Creative marketing strategy

Formação académica

Bachelor's or Master's degree in related field

Ferramentas

Meta Ads

Google Ads

Apple Ads

AppsFlyer

Adjust

Descrição da oferta de emprego

Lyrebird Studio is a top mobile app development company produce user-friendly entertaining mobile apps for Android and iOS. Lyrebird takes firm steps for the future with its 45 million monthly active users and more than 2 Billion+ total downloads and installs over the globe. Its creative, technical and design teams work with passion and devotedly to meet the mobile app users expectations.

You will join an organic structure where you will take ownership of your role and contribute actively with new ideas of new projects in a creative and stimulating working environment. You will be part of a small and high performing team, and you will work together in goodwill to achieve best results.

Feel free to think big and if you're up to the challenge, come and join us!

We are looking for talent interested in creating something bigger! To succeed in this role, you will need to have a good understanding of the casual mobile apps market.

You will join a dynamic working environment where small teams can form around ideas.

Your Profile

• Bachelor's or Master's degree in Business Administration, Marketing, Advertising, Economics, Engineering, or a related field
• At least 5 years of experience in digital marketing, performance marketing, or user acquisition, preferably in the mobile app industry
• Proven experience in developing and executing successful marketing and user acquisition strategies
• Strong knowledge of performance marketing platforms, including Meta Ads, Google Ads, Apple Ads, and other relevant channels
• Hands-on experience with Mobile Measurement Partners (MMPs) such as AppsFlyer or Adjust
• Strong understanding of key marketing metrics, including ROAS, ROI, CPI, CAC, LTV, and retention
• Experience in managing marketing budgets and optimizing campaigns to achieve business objectives
• Strong analytical and problem-solving skills with a data-driven approach to decision-making
• Ability to develop creative marketing strategies and translate market trends into actionable growth opportunities
• Strong leadership qualities with the ability to guide teams, manage multiple priorities, and drive results
• Excellent written and verbal communication skills in English
• Passion for digital products, mobile technologies, and emerging marketing trends
• Innovative, proactive, and growth-oriented mindset with a continuous desire to learn and improve

Responsibilities

• Develop and lead comprehensive marketing and user acquisition strategies to drive sustainable growth across our mobile app portfolio
• Plan, manage, and optimize performance marketing campaigns across multiple advertising platforms
• Own marketing budgets and resource allocation to maximize campaign efficiency, profitability, and return on investment
• Monitor and analyze campaign performance, identifying opportunities to improve key metrics such as ROAS, CPI, CAC, and LTV
• Manage MMP (AppsFlyer/Adjust) setup, deep linking, event mapping, custom parameters, and media partner integrations
• Lead creative strategy development by working closely with motion designers, creative teams, and other stakeholders
• Generate innovative advertising concepts and guide creative testing processes to improve campaign performance
• Identify and explore new marketing channels, growth opportunities, and emerging industry trends
• Conduct market research and competitor analysis to develop effective and competitive marketing strategies
• Collaborate with Product, Data, and Creative teams to align marketing initiatives with overall business objectives
• Establish marketing KPIs, track performance, and provide actionable insights to support strategic decision-making
• Guide, mentor, and support the marketing team to ensure effective collaboration and continuous improvement
• Foster a culture of creativity, experimentation, and data-driven decision-making within the marketing team

Working at Lyrebird

• You will be working in one of the best and first mobile product company in Turkey, working on a global level and recognized internationally.
• Flat hierarchies and short decision-making procedures; we live the well-known start-up atmosphere - you'll find the direct contact person for any matter easily within reach
• Taking responsibility from day one, improve your skills and learning continuously
• An absolute sense of unity; together we are aiming for the same goal - you'll be part of the company's success
• Fast-paced environment with a tight-knit and collaborative culture