Marketing Excellence Specialist

DEVA Holding A.Ş.; Küçükçekmece; On-site; TRY 90,000 - 180,000; Full time

Job summary

DEVA Holding A.Ş. is seeking a Marketing Excellence Specialist to join our team in Turkey.

You will analyze markets and sales performance to identify growth opportunities and performance gaps, and support portfolio optimization, pricing and promotions through data analysis. You will develop and maintain dashboards, KPIs, and generate actionable insights, coordinate sales forecasts, and contribute to go-to-market strategies and launches, driving standardization and process excellence across

Qualifications

• Bachelor’s degree in a relevant field
• 2–5 years of experience in marketing excellence or related roles in pharma
• Strong analytical and problem-solving skills with structured mindset
• Ability to translate data into actionable business insights
• Fluent in English (written and spoken)

Responsibilities

• Analyze markets and sales performance to identify growth opportunities and gaps
• Support portfolio optimization, pricing and promotion through data analysis
• Develop and maintain marketing and sales dashboards, KPIs, and insights
• Coordinate sales forecasting with stakeholders and monitor accuracy
• Support go-to-market strategies, launches, and commercial initiatives
• Drive standardization and process excellence across markets
• Monitor sales force effectiveness and execution quality via segmentation and forecasting
• Contribute to marketing planning with an insight-driven approach
• Prepare insights, presentations, and recommendations for management reviews
• Analyze IQVIA data to monitor market share and trends
• Drive launch excellence with pre-launch and post-launch tracking
• Evaluate ROI and effectiveness of marketing and sales activities
• Support omnichannel strategy and customer engagement optimization

Skills

Analytical thinking

Data visualization

English proficiency

MS Office proficiency

Cross-functional collaboration

Education

Bachelor's degree in Business Administration/Economics/Engineering/Statistics

Tools

IQVIA data analysis

Dashboard tooling (BI)

Job description

DEVA has been operating since 1958 and is one of the pioneering pharmaceutical companies in Turkey. DEVA, having R&D in focus, manufactures with international quality standards and currently exports products to other countries worldwide.

DEVA is seeking for Marketing Excellence Specialist;

• Bachelor’s degree in Business Administration, Economics, Engineering, Statistics or a related field
• 2–5 years of experience in marketing excellence, commercial operations, sales analysis or business development preferably within the pharmaceutical industry
• Strong analytical and problem-solving skills with structured mindset
• Ability to translate data into actionable business insights
• Strong communication skills with a collaborative approach across teams
• Capable of managing competing priorities in a dynamic environment while maintaining attention to detail
• Fluent in English, both written and spoken
• Proficient in analyzing and visualizing data using platforms and MS office programs

JOB DESCRIPTION

• Analyze markets, sales performance to identify growth opportunities and performance gaps
• Support portfolio optimization, pricing and promotion through external and internal data analysis
• Develop and maintain marketing and sales performance dashboards, KPIs and generate actionable insights
• Coordinate sales forecasting with relevant stakeholders and monitor forecast accuracy
• Support go-to-market strategies, launches, and commercial initiatives
• Identify best practices across markets, drive standardization and process excellence
• Monitor sales force effectiveness and execution quality by contributing to segmentation, targeting, resource allocation and forecasting
• Play an active role in marketing planning by insight-focused approach
• Prepare insights, presentations, and recommendations for management reviews
• Analyze IQVIA (IMS) data to monitor market share, growth trends, and competitive positioning
• Drive launch excellence by supporting pre-launch planning and post-launch performance tracking
• Evaluate ROI and effectiveness of marketing and sales activities
• Support omnichannel strategy and customer engagement optimization