Jr. Marcom Specialist

oBilet Bilişim Sistemleri A.Ş; Kâğıthane; Hybrid; TRY 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid Working

Birthday Leave

Health Insurance

Flexible Working Hours

Happy Hours & Company Events

Self-Development

No Dress Code

Free Snacks & Drinks

Job summary

oBilet Bilişim Sistemleri A.Ş is seeking a marketing specialist to manage our brand’s social presence and influencer partnerships. You will collaborate with internal teams to develop content calendars, evaluate creators, coordinate campaigns, and monitor performance to inform future activities.

The role requires strong communication, analytical mindset, and a hands-on approach in a hybrid work environment.

Qualifications

• Minimum 1 year of experience in brand communication, social media, influencer marketing or another relevant marketing field.
• Hands-on experience or strong knowledge of social media account management.
• Experience in influencer or creator marketing campaigns, including influencer research, briefing and campaign coordination.
• Good understanding of Instagram, TikTok, YouTube and current social media trends.
• Strong communication, organization and stakeholder management skills.
• Analytical mindset with the ability to interpret social media and campaign performance data.
• Creative and proactive approach with the ability to contribute new ideas while maintaining a business mindset.
• Excellent knowledge of Google Sheets and Microsoft Office programs.

Responsibilities

• Manage and coordinate the brand's social media accounts together with internal teams.
• Support the development of social media content calendars and coordinate content production and publishing processes.
• Identify and evaluate relevant influencers and content creators based on campaign objectives, audience fit and brand positioning.
• Coordinate influencer marketing campaigns, including creator communication, briefing, content approval, publishing and campaign follow-up.
• Monitor social media, influencer and cultural trends to identify new communication opportunities for the brand.
• Track and analyze social media and influencer campaign performance and contribute to campaign reports and learnings.
• Use audience insights, social listening and platform trends to help guide marketing communication activities.
• Coordinate content production processes with the design team, including briefing, feedback, revisions and approvals.

Skills

Brand communication

Social media management

Influencer marketing

Content calendars

Campaign coordination

Analytics

Tools

Google Sheets

Microsoft Office

Job description

Founded in 2012, Obilet.com is a comprehensive travel and tourism platform offering bus, flight, and ferry ticketing, along with hotel bookings and car rentals.

With its advanced SaaS Inventory Management System (IMS) supporting bus carriers, over 25 million monthly visitors, and more than 15 million app downloads, Obilet is the leading player in both B2B and B2C markets in Türkiye and the Eastern European region.

Obilet has reached an agreement with BlaBlaCar for a strategic investment in exchange for a majority share in 2024. With more than 50 million transactions projected for 2026, Obilet continues its international expansion with the ambition of becoming one of the world's leading travel tech companies.

Main responsibilities will include:

• Manage and coordinate the brand's social media accounts together with internal teams

• Support the development of social media content calendars and coordinate content production and publishing processes

• Identify and evaluate relevant influencers and content creators based on campaign objectives, audience fit and brand positioning

• Coordinate influencer marketing campaigns, including creator communication, briefing, content approval, publishing and campaign follow-up

• Monitor social media, influencer and cultural trends to identify new communication opportunities for the brand

• Track and analyze social media and influencer campaign performance and contribute to campaign reports and learnings

• Use audience insights, social listening and platform trends to help guide marketing communication activities

• Coordinate content production processes with the design team, including briefing, feedback, revisions and approvals

To be successful in this role, you need to have:

• Minimum 1 year of experience in brand communication, social media, influencer marketing or another relevant marketing field

• Hands-on experience or strong knowledge of social media account management

• Experience in influencer or creator marketing campaigns, including influencer research, briefing and campaign coordination

• Good understanding of Instagram, TikTok, YouTube and current social media trends

• Strong communication, organization and stakeholder management skills

• Analytical mindset with the ability to interpret social media and campaign performance data

• Creative and proactive approach with the ability to contribute new ideas while maintaining a business mindset

• Excellent knowledge of Google Sheets and Microsoft Office programs

What we offer:

Hybrid Working: We work hybrid, but our offices are always open for us

Birthday Leave: In the month of our birthday, we can take a day off on any day we choose

Health Insurance: We are by your side with our health insurance whenever you need it.

Flexible Working Hours: On the days we come to the office, we set our own start time with our flexible working model

Happy Hours & Company Events: With our New Year’s Event, #obiletfest and Happy Hours, we not only strive for success but also have a lot of fun along the way

Self-Development: Your growth is our focus, with access to online learning platforms like Udemy and various training programs designed to support your professional development

Best-in-class Teammates: We are all the best in our fields and we are confident about it

No Dress Code: We have no dress code. We can set the trend in our office with our style

Free Snacks & Drinks: Surprise breakfasts, desserts and fruits might be waiting for us in our office

Follow our LinkedIn page to stay up to date with our latest career opportunities!

https://www.linkedin.com/company/obilet/jobs/