Jr. Digital Marketing Specialist

Obilet Bilişim Sistemleri A.Ş.: TÜRSAB Group; Fatih; Hybrid; TRY 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid Working

Birthday Leave

Health Insurance

Flexible Working Hours

Happy Hours & Company Events

Self-Development

Best-in-class Teammates

No Dress Code

Free Snacks & Drinks

Job summary

Obilet, a leading travel tech platform, seeks a performance marketing specialist to drive Google Ads and related campaigns. You will monitor KPIs, analyze trends, and optimize across channels in a hybrid Istanbul-based setup.

The role requires at least 1 year in performance marketing, fluency in English, and strong analytical skills. The company offers hybrid work, health insurance, and continuous development opportunities.

Qualifications

• Bachelor’s degree in Engineering, Statistics, or related field.
• 1+ year of hands-on experience in performance marketing channels (Google Ads, Criteo, Facebook).
• Creative and data-driven mindset.
• Fluency in English (written and spoken).
• Excellent command of MS Office or Google Sheets.
• Willingness to learn and self-development.
• Problem-solving skills; ability to find correct answers.

Responsibilities

• Understand Google Ads, SEO, Facebook Ads, etc.
• Understand digital marketing KPIs and analytics.
• Research industry trends and markets.
• Track campaign performance daily, weekly and monthly.
• Create Google Ads campaigns and bulk edits via Google Ads Editor.
• Collaborate with team to solve problems.

Skills

Performance marketing

Google Ads

SEO

Data-driven mindset

English fluency

MS Office / Google Sheets

Learning mindset

Education

Bachelor’s degree (Engineering/Statistics or related)

Tools

Google Ads Editor

Facebook Business Manager

Google Analytics

MS Excel

Job description

Founded in 2012, Obilet.com is a comprehensive travel and tourism platform offering bus, flight, and ferry ticketing, along with hotel bookings and car rentals.

With its advanced SaaS Inventory Management System (IMS) supporting bus carriers, over 25 million monthly visitors, and more than 15 million app downloads, Obilet is the leading player in both B2B and B2C markets in Türkiye and the Eastern European region.

Obilet has reached an agreement with BlaBlaCar for a strategic investment in exchange for a majority share in 2024. With more than 50 million transactions projected for 2026, Obilet continues its international expansion with the ambition of becoming one of the world's leading travel tech companies.

Main responsibilities will include:

• Basic understanding of Google Ads, SEO, Facebook Ads, etc.
• Basic understanding of different digital marketing KPIs and analytics
• Research industry trends, and markets
• Tracking campaign performance daily, weekly and monthly
• Create Google Ads campaigns and using bulk editing tools to make multiple changes on Google Ads Editor
• Working closely with other team to them problem solve and discussing

To be successful in this role, you need to have:

• Bachelor’s degree from a university, preferably in Engineering, Statistics, and other related departments
• Minimum 1 year of hands‑on experience in performance marketing channels (Google Ads, Criteo, Facebook Business Manager etc.)
• Creative and data‑driven mindset
• Fluency in English both written and oral
• Excellent command of MS Office or Google Sheets applications
• Passionate about new ideas and methods to address customers’ needs and expectations
• Willingness to learn and self‑development
• Problem‑solving skills, you don’t have to know the answer to every question, but you need to have the skills to find the correct answer

What we offer:

Hybrid Working:

We work hybrid, but our offices are always open for us

Birthday Leave:

In the month of our birthday, we can take a day off on any day we choose

Health Insurance:

We are by your side with our health insurance whenever you need it.

Flexible Working Hours:

On the days we come to the office, we set our own start time with our flexible working model

Happy Hours & Company Events:

With our New Year’s Event, #obiletfest and Happy Hours, we not only strive for success but also have a lot of fun along the way

Self-Development:

Your growth is our focus, with access to online learning platforms like Udemy and various training programs designed to support your professional development

Best-in-class Teammates:

We are all the best in our fields and we are confident about it

No Dress Code:

We have no dress code. We can set the trend in our office with our style

Free Snacks & Drinks:

Surprise breakfasts, desserts and fruits might be waiting for us in our office

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