Istanbul-based Fashion Digital Marketing Specialist (Arabic)

Canvera Technologies; Fatih; On-site; TRY 180,000 - 240,000; Full time

Job summary

Canvera Technologies in Istanbul invites a Digital Marketing Specialist to craft compelling narratives for fashion brands, focusing on the Arabic-speaking Iraqi market. You will lead paid media, social content, and cross-department collaboration to refine our digital persona and drive engagement.

With 1–2 years of experience, you’ll manage budgets, deliver reports, and create assets using Canva/CapCut, all while staying on-brand and data-driven in a fast-evolving company.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 1-2 years of experience in social media management or marketing coordination.
• Fluent in Arabic and English or Turkish with strong writing.
• Proficient in Meta Business Suite and Google Analytics.
• Hands-on SEM and Social Media Ads campaigns experience.
• Up-to-date with latest trends and measurement practices.
• Comfortable with Canva/Capcut for basic creatives.
• Residing in Istanbul and able to work at Canvera Office.

Responsibilities

• Plan, launch, and optimize paid media campaigns across Meta, Google Ads, and TikTok Ads.
• Run lead generation and brand awareness campaigns focusing on CPL, CTR, CPM, and engagement.
• Manage digital marketing budgets and ensure campaign efficiency and ROI.
• Develop and implement effective content and social media strategies aligned with marketing goals.
• Create and manage a monthly publishing calendar for Facebook, Instagram, and TikTok and monthly performance reports.
• Design basic creative assets using Canva for ads, posts, and stories.
• Write engaging copy for ad creatives, social media content, and campaigns.
• Track and adapt to content trends, reel formats, and engagement windows.
• Collaborate with sales and creative teams to align messaging and targeting.
• Monitor, analyze, and report on campaign performance with optimization suggestions.

Skills

Communication

Writing skills

Bilingual

Education

Bachelor’s degree in Marketing/Communications/Media

Tools

Meta Business Suite

Google Analytics

Job description

Canvera Technologies in Istanbul invites a Digital Marketing Specialist to craft compelling narratives for fashion brands, focusing on the Arabic-speaking Iraqi market. You will lead paid media, social content, and cross-department collaboration to refine our digital persona and drive engagement.

With 1–2 years of experience, you’ll manage budgets, deliver reports, and create assets using Canva/CapCut, all while staying on-brand and data-driven in a fast-evolving company.