Account & Activation Executive

Publicis Groupe Türkiye; Şişli; Hybrid; TRY 180,000 - 240,000; Full time

Job summary

Influential TR, the influencer marketing brand of Publicis Groupe Türkiye, runs and measures creator-led campaigns for major FMCG, health, tech and retail brands. The Account & Activation team manages client relations, briefs and timelines, using internal tools like Captiv8 to scale campaigns.

This hands-on role focuses on creator sourcing, briefing, approvals and reporting, maintaining trackers and contracts for multiple clients and creators in Türkiye.

Qualifications

• 1–3 years of experience in influencer marketing, social media or digital marketing.
• Hands-on experience running or supporting creator campaigns: briefing, approvals, tracking and reporting.
• Real knowledge of the Türkiye creator scene on Instagram, TikTok and YouTube.
• Strong organisational skills; can manage several campaigns and dozens of creators.
• Clear, polite communicator with creators, agencies and clients.
• Fluent in Turkish and English, written and spoken.

Responsibilities

• Research, shortlist and profile content creators for each brief, prepare selection rationales.
• Contact creators and talent agencies, collect availability and fees, and support negotiations.
• Prepare creator briefs, contracts and content calendars; manage posting details and timelines.
• Manage the content approval process: collect drafts, ensure brand safety and disclosures, route to client and track revisions.
• Monitor live campaigns daily, ensure posts go live correctly and flag issues.

Skills

Influencer marketing

Social media

Digital marketing

Campaign management

Organisational skills

Communication

Turkish (fluent)

English (fluent)

Education

Bachelor's degree in Marketing, Communications, Business or related field

Tools

Captiv8

HypeAuditor

Job description

Influential TR is the influencer marketing brand of Publicis Groupe Türkiye, part of Influential, the global influencer practice of Publicis Groupe. We plan, run and measure creator-led campaigns for some of the largest FMCG, consumer health, technology and retail brands in the market, and we connect the Türkiye market to Influential's global network, playbooks and technology stack (including Captiv8 and our own creator commerce mobile app).

Our Account & Activation team is the engine of the business: it owns the client relationship day to day and turns briefs into campaigns that ship on time, on brief and on budget, with thousands of content creators managed, contracted and paid every year.

ABOUT THE ROLE

The Account & Activation Executive makes campaigns happen. Working with an Account & Activation Manager, you run the daily execution of influencer campaigns for several clients at once: finding and shortlisting creators, briefing them, chasing content, managing approvals, keeping trackers and contracts up to date and building the reports that show what the campaign delivered.

This is a hands-on role for someone who loves the creator world, is obsessive about details and wants to learn how influencer marketing is done at scale for global brands.

WHAT YOU WILL DO

• Research, shortlist and profile content creators for each brief using Captiv8, our internal tools and your own knowledge of the market; prepare selection rationales for the Manager and the client.
• Contact creators and talent agencies, collect availability and fees, and support negotiations.
• Prepare creator briefs, contracts and content calendars; make sure every collaborator knows what, when and how to post.
• Manage the content approval process: collect drafts, check them against the brief and brand safety and disclosure requirements, route them to the client and track revisions.
• Monitor live campaigns daily; confirm posts go live correctly, flag issues early and keep the team informed.

Reporting and data

• Collect performance data from creators and platforms, keep campaign trackers accurate and prepare wrap-up reports with the Tech & Data team.
• Help turn numbers into insights: what worked, what did not and what we recommend next time.

Client and team support

• Prepare status reports, meeting notes and follow-up lists for client accounts; join client calls and take ownership of action items.
• Support proposals and pitches with research, creator lists, cost estimates and slides.
• Coordinate with Operations and Finance so that creator contracts, invoices and payments are completed correctly and on time.
• Keep the team's creator database and relationship notes up to date.

Market knowledge

• Follow platform updates, creator trends, competitor campaigns and new formats in Türkiye and abroad; share what matters with the team.

WHAT WE ARE LOOKING FOR

• 1 to 3 years of experience in influencer marketing, social media or digital marketing, ideally at an agency or on the brand side working with agencies.
• Hands-on experience running or supporting creator campaigns: briefing, approvals, tracking and reporting.
• Real knowledge of the Türkiye creator scene on Instagram, TikTok and YouTube; you follow it because you enjoy it.
• Strong organisational skills; you can keep several campaigns and dozens of creators on track at the same time without losing details.
• Clear, polite and persistent communicator, with creators, agencies and clients alike.
• Comfortable with numbers and spreadsheets; able to build a clean tracker and a simple report.
• Fluent in Turkish and English, written and spoken.
• Bachelor's degree in Marketing, Communications, Business or a related field.

It is a plus if you have

• Experience with influencer marketing platforms (Captiv8, HypeAuditor or similar).
• Experience with creator commerce, affiliate or performance-linked influencer campaigns.
• Basic knowledge of advertising and disclosure rules for influencer content in Türkiye.

WHY INFLUENTIAL TR

• Learn influencer marketing from the largest briefs in the market, for brands with global ambitions.
• Access to Influential's global network, playbooks and technology stack, and to Publicis Groupe's agencies in Türkiye.
• A growing team where strong Executives move up to Manager as the business expands.