Industrial B2B Marketing Communications Manager - Hybrid

ABB; Fatih; Hybrid; TRY 600,000 - 1,000,000; Full time

Job summary

ABB is seeking a Senior Marketing & Communications professional to lead local campaigns and content creation in a hybrid-work setup in Turkey. You will partner with sales and global marcom to drive launches, events, and customer engagement, while delivering compelling local messaging that aligns with regional and global strategies.

The role requires strong Turkish and English communication skills, a proven track record in B2B marketing, and the ability to manage multiple campaigns and channels

Qualifications

• 7+ years of experience in industrial B2B marketing and communications.

Responsibilities

• Design and implement integrated marketing and communication campaigns tailored to local customer needs, market dynamics, and stakeholder expectations.
• Collaborate closely with sales and global marcom to activate product launches, deliver promotional activities, and customer engagement initiatives.
• Create and distribute high-quality content that appeals to our target audiences including press releases, articles, customer stories, etc.
• Manage and optimize local digital channels and social media platforms to ensure brand presence and audience engagement; plan and execute customer-facing events and industry fairs.
• Create and deliver thought leadership communications to position local leaders and experts according to the strategy.
• Deliver internal communications that build engagement and support company culture.
• Monitor and report on local marketing KPIs, campaign results, and market insights.
• Ensure brand consistency and compliance with global communication guidelines.
• Act as the main contact for external agencies, partners, and suppliers in the country.

Skills

Turkish language

English language

Job description

ABB is seeking a Senior Marketing & Communications professional to lead local campaigns and content creation in a hybrid-work setup in Turkey. You will partner with sales and global marcom to drive launches, events, and customer engagement, while delivering compelling local messaging that aligns with regional and global strategies.

The role requires strong Turkish and English communication skills, a proven track record in B2B marketing, and the ability to manage multiple campaigns and channels