Hybrid Sales Operations Lead - Forecasting & Growth

Brown-Forman; Fatih; Hybrid; TRY 900,000 - 1,300,000; Full time

Job summary

Brown-Forman is seeking a Sales Operations Manager in Istanbul to drive topline growth through planning, budgeting, and governance of sales policies. The role emphasizes automation, CRM deployment, and cross-functional collaboration with Finance, HR, and Sales leadership.

The position requires 7+ years in FMCG sales management, strong analytical skills, and proficiency with CRM and data tooling. It is office-based with four days onsite in Istanbul and one remote day, offering exposure to

Qualifications

• University degree from an accredited institution.
• 7+ years of sales management experience in FMCG.
• Proven proficiency in analytics and CRM systems.
• Fluent in English and Turkish; strong communication skills.

Responsibilities

• Plan and control sales budgets including discounts and promotions.
• Lead SWAT meetings for bi-weekly pricing and promotions.
• Monitor sales reports and ensure compliance with policies.
• Drive Integrated Business Planning (IBP) cycles with channel sales managers.
• Collaborate with Finance and HR on incentive compensation administration.
• Build and lead a high-performing sales team and drive top-line growth.

Skills

Sales management

CRM experience

Bilingual English/Turkish

Excel

Stakeholder management

Education

University degree

Tools

CRM systems

Excel

Access databases

Job description

Brown-Forman is seeking a Sales Operations Manager in Istanbul to drive topline growth through planning, budgeting, and governance of sales policies. The role emphasizes automation, CRM deployment, and cross-functional collaboration with Finance, HR, and Sales leadership.

The position requires 7+ years in FMCG sales management, strong analytical skills, and proficiency with CRM and data tooling. It is office-based with four days onsite in Istanbul and one remote day, offering exposure to